Who can remember: https://www.youtube.com/channel/UCReallyLongStringOfCharacters? Nobody! It’s a total mess.

So, I was thinking, why not make them easier and consistent?

And that’s exactly what I did today. for one of our clients our brokerage website, https://Easy.Realty. I set up URL forwarding.

Now, instead of that crazy YouTube link, you can just go to easy.realty/youtube. Boom! Way easier, right?

I did the same thing for all our other social media accounts too:

• easy.realty/youtube
• easy.realty/instagram
• easy.realty/facebook
• easy.realty/x

Now they’re perfectly consistent and easy to remember. Like, if I’m talking to someone about our YouTube channel, I can just say, “Go to easy.realty/youtube,” and they’ve got it. No more fumbling around trying to copy and paste a ridiculously long link.

Here’s why this is so awesome:

• Super Simple: These links are so easy to remember and share. It’s a no-brainer.
  
  
• Branding: Everything looks more professional and connected to our brand. It’s all under easy.realty, which is way better than some random social media URL.
  
  
• Flexibility: If our YouTube channel or something ever changes (knock on wood!), we just update the forwarding. No more hunting down every single place we’ve posted the old link. Smart, right?
  
  
• Tracking (Maybe Later): I’m even thinking we could use a URL shortener with tracking later on to see how many people are clicking through from our website. That would be cool.

Honestly, this was one of the smartest things I’ve done lately. If you’re still using those crazy long social media links, you need to do this. It’s so much better. Trust me.

What little tricks do you use to make your online life easier? Let me know in the comments!

The post I Simplified Our Social Media Links (and You Should Too!) appeared first on MNKY.agency.

In 2025, TikTok has become a recruiting machine for real estate agents—especially those aligned with MLM-style brokerages like eXp Realty and Real. But instead of attracting buyers and sellers, much of the content is aimed at other agents. And worse? A growing number of videos mock clients, turning homebuyers into punchlines for clout.

This post breaks down the shift from client-focused marketing to agent-to-agent recruiting, why it’s happening, and what it means for your brand, your brokerage, and the future of real estate content.

 Quick Brief: What You Need to Know

• TikTok’s real estate scene has flipped—agents are now making content to recruit other agents, not attract buyers or sellers.
• Mocking clients is trending—and it’s not a good look. Skits that make fun of buyers are going viral, but they’re also eroding trust.
• Recruiting is the new selling—especially at brokerages like eXp and Real, where downlines = dollars.
• Your brand is at risk—if your agents are chasing clout at the expense of client respect, your reputation’s on the line.
• There’s a better way—brokerages that lead with empathy, creativity, and actual value will win in the long run.

From Clients to Clickbait: Real Estate TikTok Has a Problem

By J. Stuart Hill, MNKY.agency | July 11th, 2025

Real Estate TikTok Isn’t for Buyers Anymore

Let’s be real—TikTok used to be a goldmine for agents. You could post a walkthrough, drop a market tip, or share a “just sold” and actually get leads. But lately? The content has shifted. Big time.

Now, it’s all about recruiting other agents. And not subtly. We’re talking full-blown “join my downline” energy, especially from agents at eXp Realty and Real Brokerage. These companies have turned recruiting into a business model—and TikTok is their playground. Welcome to the MLM Era of Real Estate

Here’s the playbook:

• Show off your “freedom lifestyle”
• Flash some commission checks
• Drop a few “traditional brokerages are dead” hot takes
• And boom—you’re a recruiter with a ring light

It’s influencer marketing meets multi-level marketing. And while it might work for building a team, it’s not doing much for building trust with actual clients. When Buyers Become the Punchline

Here’s where it gets messy.

A lot of this content isn’t just about agent life—it’s about making fun of buyers. You’ve seen the skits:

• The overprotective dad at the inspection
• The buyer who wants to offer $100K under asking
• The “Zillow expert” who thinks they know more than the agent

Funny? Maybe. But also? Kinda gross. These are the people agents are supposed to serve—and now they’re the butt of the joke?

Content for Clout, Not Clients

Let’s call it what it is: this isn’t marketing—it’s recruiting. And that’s fine, if that’s your goal. But don’t confuse it with building a brand that buyers and sellers trust.

If your content strategy is all about impressing other agents, you’re not growing your business—you’re growing your ego.

Brokerages: This Is Your Wake-Up Call

If you’re leading a team or running a brokerage, here’s what you need to think about:

• Set the tone: Make it clear what kind of content reflects your brand—and what doesn’t.
• Coach for connection: Help your agents create content that’s funny and respectful.
• Balance the message: Recruiting is part of the game, but it shouldn’t be the whole game.

Final Thought

Real estate is still a people business. If your content forgets that—if it turns clients into punchlines and agents into influencers—you’re not building a brand. You’re building a bubble.

And we all know what happens to bubbles.

The post Real Estate TikTok Is Broken—Here’s Why appeared first on MNKY.agency.

What is ROAS?

ROAS measures the effectiveness of your advertising campaigns by comparing the revenue generated to the amount spent on those ads. Simply put, it answers the crucial question: “For every dollar I spend on advertising, how much money do I get back?” Calculating your ROAS is straightforward:

ROAS=Revenue from Ad Campaign DIVIDED BY Cost of Ad Campaign

A ROAS of 3, for example, means you’re earning $3 for every $1 spent on advertising—a clear indicator that your ads are on the right track.

Why ROAS Matters in Real Estate Marketing

In the competitive real estate industry, every lead, every click, and every call has value. ROAS helps you understand which advertising strategies work best, enabling you to invest more wisely and increase your chances of closing more deals. It’s not just about spending money on ads; it’s about making informed decisions that lead to tangible results.

Tracking Your ROAS

To effectively track ROAS, you’ll need to have a clear picture of your advertising expenses and the revenue generated from each campaign. This requires a robust tracking system and possibly the integration of your advertising platforms with your CRM. By meticulously tracking these metrics, you can identify which campaigns are yielding the best results and adjust your strategy accordingly.

Improving Your ROAS

1. Targeting: One of the quickest ways to improve your ROAS is by refining your target audience. Use demographic and behavioral data to ensure your ads reach potential clients most likely to convert.
2. Ad Creative and Copy: Your ads need to stand out and resonate with your audience. High-quality images, compelling copy, and clear calls-to-action can significantly improve your ad performance.
3. Landing Pages: The journey doesn’t end at the click. Optimizing your landing pages to match the promise of your ads and encourage swift action can dramatically boost conversions and, subsequently, ROAS.

Conclusion

Mastering ROAS is a game-changer in real estate marketing. It empowers you to allocate your ad budget effectively, focus on high-performing campaigns, and ultimately drive more sales. By understanding, tracking, and optimizing your ROAS, you’re not just spending on ads—you’re investing in your success.

Stay tuned for our next post, where we’ll delve into strategies to further improve your ROAS and ensure your advertising efforts are as fruitful as possible.

The post ROAS Unlocked: Navigating Your Path to Ad Success 🚀 appeared first on MNKY.agency.

Threads is redefining user engagement by offering a platform for deeper, more immersive conversations, contrasting the brief nature of tweets. This 8.3-fold increase in engagement is a clear indicator of its success in attracting users and fostering active online communities.

Threads allows for elaborate discussions without Twitter’s character restrictions, supporting detailed storytelling and community building. Its integration of various multimedia elements further enriches user interactions, making each engagement a more meaningful experience.

The revelation that Threads is surpassing Twitter’s engagement rates by such a significant margin signals a change in user preferences towards more substantial online interactions. This trend suggests a shift away from the brevity of traditional social media towards a platform where users can explore topics in depth.

For content creators, brands, and influencers, this change in engagement dynamics means rethinking strategies to leverage Threads’ growing influence for enhancing online presence, building audience loyalty, and creating genuine connections.

This trend towards more engaging and interactive digital conversations could potentially reshape the social media landscape, marking Threads as a significant player in the field of online engagement.

The post Threads Surpasses Twitter 8.3x in Social Media Engagement appeared first on MNKY.agency.