Content Writing

We have more than 20 years of experience in real estate marketing and stand as the leading Real Estate content marketing agency. That’s given us ample time to develop and optimize to perfection an expert model of in-house content creation and blog writing services built on proprietary software and hard metrics.

A typical MNKY blog post starts with data. Through analytics tracking and competitive analysis, we review what is currently performing and what has historically shown sustained results. We uncover searcher intent and collaborate with you or your team to scope out the topics that need to be written at that moment.

From there, we formulate campaigns centered on your core themes, marketing goals and target audience. We get the right eyes on the right content at the right moment. Our position on blog content is simple: If it doesn’t serve a purpose, we don’t write it.

But our content services don’t only include blog writing. Our team of versatile writers can also create informational articles or thought leadership pieces on your behalf. Blogs can contain opinion-based criteria and tend to be on the shorter side. Article writing, on the other hand, can be more complex, as it tends to involve interviews and data-driven research — resulting in a long-form piece of content that helps you establish thought leadership in your industry and local area.

The bottom line: Whether it’s a blog based on keyword research or an in-depth article, MNKY can handle it.