Agent Retention Rate measures the percentage of agents who stay with a brokerage over a specific time period. A high retention rate signals strong culture and support systems, while a low rate indicates potential issues with onboarding or value proposition. For example, if 90 out of 100 agents remain after one year, your retention rate is 90%.
Formula: Retention Rate = (Agents Remaining ÷ Total Agents) × 100
Agent Retention Rate
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