« Back to Glossary IndexA candidate persona is a semi-fictional representation of your ideal agent, built from data on demographics, experience, motivations, and goals. Personas guide targeted recruiting campaigns, messaging, and channel selection. For example, a persona might describe a mid-career agent seeking higher splits and better tech tools.
« Back to Glossary Index J. Stuart “Stu” Hill is a visionary digital marketing strategist and the founder of MNKY.agency, a leading real estate recruiting and marketing firm. With over two decades of experience helping brokerages scale, Stu specializes in building agent attraction systems that drive real growth. Known for his no-fluff approach and deep industry insight, Stu helps real estate brands stand out, attract top talent, and grow with purpose.
