A Customer Relationship Management (CRM) system centralizes contact data, tracks communications, and manages pipelines for prospects, clients, and recruits. In real estate recruiting, a CRM organizes outreach, automates follow-ups, scores leads, and visualizes stages from initial contact to signed ICA. Features often include email/SMS sequences, task automation, meeting booking, and reporting. A well-implemented CRM reduces leakage in the recruiting funnel, improves speed to lead, and provides visibility into performance metrics across teams and campaigns.
« Back to Glossary IndexCRM (Customer Relationship Management)
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