« Back to Glossary IndexGenerative Search Optimization (GSO) focuses on creating content that ranks in AI-driven search engines and answer engines. It ensures visibility in conversational queries and voice search, making it essential for future-proofing real estate marketing.
« Back to Glossary Index J. Stuart “Stu” Hill is a visionary digital marketing strategist and the founder of MNKY.agency, a leading real estate recruiting and marketing firm. With over two decades of experience helping brokerages scale, Stu specializes in building agent attraction systems that drive real growth. Known for his no-fluff approach and deep industry insight, Stu helps real estate brands stand out, attract top talent, and grow with purpose.