« Back to Glossary IndexRecruitment attribution is the process of determining which marketing channels, campaigns, or touchpoints contributed to a successful hire. Attribution models help brokerages allocate budgets effectively and optimize strategies for maximum ROI. Common models include first-touch, last-touch, and multi-touch attribution.
« Back to Glossary Index J. Stuart “Stu” Hill is a visionary digital marketing strategist and the founder of MNKY.agency, a leading real estate recruiting and marketing firm. With over two decades of experience helping brokerages scale, Stu specializes in building agent attraction systems that drive real growth. Known for his no-fluff approach and deep industry insight, Stu helps real estate brands stand out, attract top talent, and grow with purpose.
