Speed to Lead

Speed to lead is the elapsed time between when a new prospect inquires and when your team first responds. Faster response times dramatically increase connect rates and conversion, especially within the first 1–5 minutes of inquiry. In recruiting, rapid responses show professionalism, capture peak interest, and reduce drop-off to competing brokerages. For example, calling within two minutes often outperforms responses after 30 minutes by wide margins in meetings booked and applications started. Monitoring this metric aligns teams and automations to engage immediately.