Time to First Deal (TTFD) measures how many days elapse from an agent’s onboarding date to their first closed transaction. TTFD indicates ramp speed, training effectiveness, and lead support quality. Shorter TTFD improves agent confidence, retention, and cash flow. For example, onboarding on May 1 with a first closing on July 15 yields a TTFD of 75 days. Tracking TTFD by cohort, mentor, or market helps identify programs and practices that accelerate early production.
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