Native videos generally perform better on LinkedIn. LinkedIn's algorithm prioritizes native video content (videos uploaded directly to the platform). Native videos tend to have higher reach and engagement compared to links to external video platforms. This is because LinkedIn wants to keep users on its platform and provide a seamless...
What types of videos perform well on LinkedIn?
Thought leadership pieces, industry updates, company culture videos, and behind-the-scenes content. Long Answer: LinkedIn users are looking for professional development and industry insights. Thought leadership: Share your expertise and perspectives on industry trends. Company culture: Give viewers a glimpse into your company's values and work environment. Event recaps: Share highlights...
How can I make my LinkedIn videos more relevant to my professional network?
Understand your audience's interests and needs, share industry insights, and provide valuable information. Long Answer: LinkedIn is a professional networking platform, so your videos should cater to that audience. Know your audience: Research their professional interests, challenges, and goals. Share industry expertise: Offer valuable insights, tips, and advice related to...
