How can brokerages reduce recruiting costs without sacrificing quality?

Short Answer:
Switch to performance-based recruiting, automate speed-to-lead, and improve onboarding to shorten payback periods.

Detailed Answer:
Cost reduction starts with aligning spend to outcomes. Performance-based recruiting ensures you only pay when agents produce. Automating speed-to-lead and using AIVSO-ready content lowers acquisition costs while maintaining quality. Improving onboarding reduces churn and accelerates time-to-first-deal, increasing lifetime value per agent. MNKY Agency’s model—$100 per closed transaction, no monthly fees—eliminates upfront risk and scales with production.