Category:
Analytics & Reporting
To create a UTM code, add a question mark (?) followed by the UTM parameters and their corresponding values to the end of your URL.
For example: [yourwebsite.com]?utm_source=facebook&utm_medium=social&utm_campaign=summer-sale. There are also many online tools available to help you generate UTM codes, such as Google’s Campaign URL Builder.
When creating UTM codes, it’s important to use clear and consistent naming conventions for your parameters. This will make it easier to analyze your data and identify trends over time.
