How do I make onboarding feel less like training and more like culture-building?

This is a mindset shift. Most brokers think onboarding is about teaching tools. But the best onboarding experiences are about transferring belief—in your brand, your mission, and your people.

Here’s what I recommend:

• Start with your “why.” Why does your brokerage exist? Why should agents care?
• Introduce them to your team, not just your tech.
• Share stories—wins, struggles, and what makes your culture different.

At MNKY, we always say: “Culture isn’t taught—it’s experienced.” So build those experiences into onboarding from day one.