Category:
Landing Page Design
To optimize real estate landing pages for AI and voice search in 2025, you need to go beyond traditional SEO and embrace GEO (Generative Engine Optimization) and AIVSO (AI and Voice Search Optimization) strategies.
- GEOÂ focuses on optimizing content for AI-powered search engines like Google SGE, Bing Copilot, and Perplexity. This means structuring your landing page content to answer specific, conversational queries that AI models are likely to surface. Use natural language, FAQs, and semantic-rich headings to increase visibility in AI-generated summaries.
- AIVSOÂ ensures your landing pages are discoverable and usable via voice assistants like Siri, Alexa, and Google Assistant. This includes:
- Using conversational keywords and long-tail phrases.
- Implementing schema markup (especially FAQ and LocalBusiness).
- Ensuring fast, mobile-first design with clear CTAs.
- Structuring content in a way that answers “who, what, where, how” questions directly.
Together, GEO and AIVSO help your landing pages show up in AI-generated answers, voice search results, and zero-click experiences—which are now dominating the top of the funnel in 2025.
