How do social media algorithms work?

Algorithms prioritize content based on user preferences, engagement, and other factors to show them the most relevant and interesting posts.

Think of a social media algorithm as a sophisticated filtering system. It analyzes massive amounts of data to personalize each user’s experience. Factors like past interactions, interests, connections, and trending topics all play a role. When it comes to video, algorithms assess elements such as watch time, engagement (likes, comments, shares), video quality, and relevance to the user’s network. The algorithm’s goal is to keep users engaged on the platform by showing them content they’re likely to enjoy and interact with.