Categories:
Real Estate Agent Recruitment
Recruitment Costs & ROI
Short Answer:
Track cost per ICA, cost per first closing, and payback period.
Detailed Answer:
ROI isn’t just about cost per hire—it’s about revenue impact. Key metrics include:
- Cost per ICA (Independent Contractor Agreement)
- Cost per first closing
- Payback period (time to recover acquisition cost)
- LTV/CAC ratio (lifetime value vs. acquisition cost)
- Retention at 90/180 days
These KPIs reveal whether your recruiting engine is profitable and scalable.
