WordPress is the better choice for SEO due to its flexibility, control, and powerful plugin ecosystem.
While Wix has made improvements to its SEO capabilities, it still falls short compared to WordPress. WordPress, as an open-source platform, allows for extensive customization and full control over your website’s code and structure. This gives you the freedom to implement SEO best practices effectively. Additionally, the vast library of WordPress plugins, including those specifically designed for SEO, provides invaluable tools for optimizing your site’s performance.
In contrast, Wix’s closed platform nature limits technical SEO capabilities. Its reliance on JavaScript for URL rendering can hinder search engine crawlability, and limitations on URL structure, redirects, and sitemaps can impede optimization efforts. While Wix websites can still rank well, achieving top rankings may require overcoming technical limitations and putting in more effort compared to WordPress.
