What are the key factors that influence video ranking?

Category: Video SEO

Key factors include watch time, engagement, video quality, relevance, and consistency.

While each platform has its own nuances, some common factors influence video ranking across the board:

  • Watch time: How long viewers watch your video is a crucial indicator of its quality and relevance.
  • Engagement: Likes, comments, shares, and other interactions signal to the algorithm that your video is valuable and engaging.
  • Video quality: High-resolution videos with good lighting and sound are more likely to capture attention and keep viewers engaged.
  • Relevance: Ensure your videos are relevant to your target audience and the platform you’re using.
  • Consistency: Regularly posting high-quality videos helps you build an audience and establish credibility.

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