When you miss a lead’s phone call, you risk losing that business forever. Data in the real estate industry consistently shows that a large percentage of clients—sometimes more than 85%—will not call back if their first call isn’t answered. Instead, they are likely to contact another agent who is more responsive.
This lost lead represents not just an immediate lost opportunity but possibly future deals as well. Potential buyers and sellers often have extensive networks and will refer friends and family to the agent who gave them fast, consistent service. Failing to answer (or at least call back promptly with a personal touch or a well-crafted auto-reply) means missing out on that entire network of future prospects. In the long run, poor responsiveness leads to reduced deal flow and a stagnating real estate business.
