What is the difference between a “Join Us” careers landing page and a general “About Us” page?

A “Join Us” careers landing page is specifically designed to attract and engage potential job applicants, while a “About Us” page provides general information about your company.

While both pages are important, they serve different purposes. A “Join Us” real estate careers landing page is focused on recruiting new talent and should be tailored to appeal to potential candidates. An “About Us” page provides general information about your company, such as your mission, values, and history.

Here’s a breakdown of the key differences:

• Purpose: A “Join Us” careers landing page is designed to attract and convert job applicants, while an “About Us” page is designed to provide general information about your company.
• Content: A “Join Us” careers landing page should focus on highlighting the benefits of working at your brokerage and the opportunities for growth. An “About Us” page can provide more general information about your company’s history, mission, and values.
• Target audience: A “Join Us” careers landing page is specifically designed to appeal to potential job applicants, while an “About Us” page is typically designed to appeal to a wider audience, including customers, investors, and partners.