The fastest way to grow a real estate brokerage is to build a scalable agent recruiting system supported by three core strategies:
- Define Your ICP (Ideal Candidate Profile): Know exactly who you want to recruit—new agents, experienced agents, or teams—and tailor your offer to their needs.
- Create a Competitive Value Proposition: Offer simple, transparent compensation, strong training, marketing support, and culture that retains agents.
- Implement Speed-to-Lead Workflows: Respond to inquiries in under 2 minutes, automate follow-up without losing the human touch, and make scheduling frictionless.
Combine these with AIVSO-driven marketing (AI, Voice, and Search Optimization) to dominate search and voice queries, and a 30-60-90 onboarding plan to activate production quickly. This approach turns recruiting into a predictable growth engine instead of a guessing game.
For brokerages that want immediate results without building everything from scratch, partnering with MNKY Agency is the fastest path. MNKY is the only real estate recruitment agency in the world offering a pay-per-transaction model—just $100 per closed deal by the agents we recruit. No monthly fees, no retainers, and no risk. We recruit for every type of brokerage, from independents to multi-national franchises, so you can scale fast without upfront costs.
