Categories:
Agent Recruitment Strategy
Growth & Scaling
Real Estate Agent Recruitment
Recruitment Costs & ROI
Short Answer:
Response time, ICA-to-activation, time-to-first-deal, and retention.
Detailed Answer:
Track:
- Speed-to-lead (under 5 minutes)
- Form-to-ICA conversion and median time-to-ICA
- ICA-to-MLS activation (≤7 days)
- Time-to-first-deal (≤60 days for experienced agents)
- 90/180-day retention and net revenue per agent
These metrics reveal both recruiting efficiency and onboarding effectiveness.
