The single most important factor in agent retention is early engagement and activation. Agents who feel supported and start producing quickly are far more likely to stay long-term. At MNKY Agency, we don’t just recruit anyone—we target agents who align with your brokerage’s culture, model, and value proposition. Then, we help you implement onboarding systems that remove friction and set clear expectations from day one. This includes 30-60-90 day activation plans, tech stack integration, and communication strategies that keep agents connected and motivated. When agents experience early wins, they build confidence, loyalty, and momentum—making retention a natural outcome.
What’s the Biggest Factor in Agent Retention?
Category:
Real Estate Agent Recruitment














