The cost of missed calls in real estate is twofold: lost sales and increased operational expenses. Every missed call is a possibility of a lost commission, whether from a seller needing representation or a buyer looking for a new home. Research suggests missed calls cost real estate businesses millions annually—not only in direct lost deals but also in the added cost of staff spending extra time on unsuccessful follow-ups.
Moreover, the more time your team spends calling and re-calling prospects who don’t answer or don’t respond, the higher your payroll and opportunity costs become. This inefficiency can drive up service costs for all customers, force agents to take on fewer clients, or limit the level of white-glove service you can provide to engaged buyers and sellers. Over time, these hidden costs can erode profitability and competitiveness in your local market.
