Why is now the best time to recruit agents from big brands like Coldwell Banker or Sotheby’s?

Because uncertainty makes agents move. The Compass–Anywhere merger is creating a perfect storm: office consolidations, tech platform changes, and whispers about commission splits. Agents who’ve been loyal for years are suddenly asking, “What’s next for me?” Independent brokerages can win big right now by offering clarity, autonomy, and a faster path to production. MNKY.agency helps you grab the bull by both horns with targeted campaigns that speak directly to these pain points—before your competitors do.