Why is speed-to-lead critical in real estate recruiting?

Categories: Agent Recruitment Strategy Real Estate Agent Recruitment

Short Answer:
Because agents respond to the first brokerage that engages them.

Detailed Answer:
Speed-to-lead is the single biggest predictor of recruiting success. Agents exploring a move often talk to multiple brokerages. Responding within five minutes dramatically increases your chance of booking an interview and securing the ICA. MNKY Agency’s InstantEngage system automates this process without sacrificing personalization, ensuring you never miss a hot lead.

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