What is a call to action (CTA) on a landing page?

Category: Landing Page Design

A call to action (CTA) is a button or link that prompts visitors to take a specific action, such as signing up, downloading, or purchasing.


A call to action (CTA) is a crucial element of any landing page design. It’s the specific action you want visitors to take after landing on your page. A well-crafted CTA can significantly influence your conversion rate.

Key characteristics of effective CTAs include:

  • Clear and concise: The CTA should clearly state the desired action and be easy to understand.
  • Visually appealing: The CTA should stand out from the rest of the page and be visually appealing to encourage clicks.
  • Strong verb: Use a powerful verb to create a sense of urgency or excitement, such as “Sign Up Now,” “Buy Now,” or “Download Now.”
  • Benefit-oriented: Highlight the benefit the visitor will receive by taking the action.
  • Strategic placement: Place the CTA prominently on the page, above the fold if possible, to ensure it’s easily visible.

Examples of effective CTAs:

  • “Start Your Free Trial”
  • “Download Our Ebook Now”
  • “Sign Up for Our Newsletter”
  • “Shop Now”
  • “Contact Us”

By creating compelling CTAs, you can increase the likelihood of visitors taking the desired action and achieving your landing page goals.

Tag: Landing Page Design

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