Real estate TikTok has taken a sharp turn. Instead of attracting buyers, agents are now creating content to recruit other agents—often at the expense of clients. From MLM-style brokerages to viral skits mocking homebuyers, this post explores how the platform is shifting and what brokerages need to do to protect...
TikTok’s 48-Hour Blackout: Have You Learned Your Lesson?
Did the TikTok ban send shivers down your spine? It was a wake-up call for businesses relying solely on social media. This post dives deep into why owning your online presence through a strong website is crucial. Learn how to leverage social media as a powerful traffic driver, not your...
