Real estate TikTok has taken a sharp turn. Instead of attracting buyers, agents are now creating content to recruit other agents—often at the expense of clients. From MLM-style brokerages to viral skits mocking homebuyers, this post explores how the platform is shifting and what brokerages need to do to protect...
Gone are the days of blasting out generic emails and hoping something sticks. Agents are savvy, they're busy, and they can smell a mass-marketing style real estate recruitment campaign a mile away. In 2025, it's all about personalization. That's why we've ditched the old "spray and pray" method and adopted...
Unlock the secret to effortless recruitment chats—click to transform awkwardness into connection!
