Short version (TL;DR)
Most agencies charge brokers upfront—monthly retainers, per-appointment fees, or per-hire fees—whether a recruit ever closes a deal or not. MNKY.agency only gets paid when your recruits close a transaction. That means zero risk for the broker, fully aligned incentives, and a recruiting engine built for performance, not promises.
Executive Summary
- Transaction-fee-only recruiting = MNKY.agency earns a flat fee only when an agent we recruit for you closes a transaction
- Zero risk to the broker: no retainers, no pay-per-appointment, no pay-per-hire before production
- Financial alignment: we win only when you win, so we’re incentivized to deliver producing agents
- Scales predictably: recruiting costs are directly tied to revenue events (closings), not headcount or meetings
- Easy to forecast: cost-per-closed-transaction is fixed and known up front.
What Is Transaction-Fee-Only Recruiting?
In a transaction-fee-only model, you pay nothing upfront for recruiting services. MNKY.agency sources, nurtures, and converts agents to join your brokerage. You only pay a pre-agreed flat fee after those recruits close a transaction side with your brokerage. If they don’t produce, you don’t pay. It is the cleanest, most broker-friendly way to scale because it eliminates the gap between recruiting spend and realized revenue.
How it works
- We define your ideal agent profile, value proposition, markets, and forecast
- We launch an omnichannel recruiting campaign (AIVSO-ready across search, AI, voice, social, video, and email)
- We handle outreach, nurture, screening, and handoff for licensing/MLS compliance and onboarding
- You onboard, we track attribution, and you pay a flat fee only when the recruit closes a transaction side within the attribution window.
Why It Beats Retainers, Pay-Per-Appointment, and Pay-Per-Hire
Retainers shift all risk to the broker
You pay thousands per month without certainty of outcomes. If the market stalls or the agency underdelivers, you still pay.
Pay-per-appointment rewards activity, not outcomes
Agencies can book meetings that don’t convert. You end up funding calendars, not production.
Pay-per-hire still pays before performance
Even a signed ICA is not a business outcome. Many hires never ramp to closings, especially without the right onboarding and enablement.
Transaction-fee-only ties cost to revenue
You only pay from closed deals. It is the simplest form of performance alignment—no production, no payment.
The Financial Model
Simple Math You Can Take to Your CFO, or Wife
Let:
- F = agreed transaction fee paid to MNKY.agency per closed transaction side by a recruited agent
- N = number of closed transaction sides by MNKY-recruited agents in a period (e.g., 12 months)
- Spend = F × N (your total MNKY recruiting cost for the period)
- G = average gross commission income (GCI) per side
- M = your broker net margin % after splits and overhead
- Net revenue per side to broker = G × M
- ROI multiple = (Net revenue per side ÷ F)
Updated ROI Example (F = $100)
- F = $100 per closed side
- G = $7,500 average GCI per side
- M = 15% broker net margin after splits and overhead
- Net revenue per side = $7,500 × 0.15 = $1,125
- ROI multiple = $1,125 ÷ $100 = 11.25× per side
If a single MNKY recruit closes 8 sides/year:
- MNKY fees = 8 × $100 = $800
- Broker net revenue = 8 × $1,125 = $9,000
- Net positive = $8,200 per agent per year
If MNKY recruits 25 agents and 60% produce (15 agents), each averaging 6 sides:
- Closed sides = 15 × 6 = 90
- MNKY fees = 90 × $100 = $9,000
- Broker net revenue = 90 × $1,125 = $101,250
- Net positive = $92,250 in year one (excluding lifetime value)
Strategic Benefits Beyond the Math
Risk-free scale
Expand headcount without ballooning spend. Your recruiting cost curve follows production, not payroll.
Aligned incentives
We optimize for producing agents who fit your model. Our compensation is directly tied to their success at your brokerage.
Cleaner forecasting
Spot-on budgeting because F is fixed and only triggered by closings. Finance teams love it.
Higher quality bar
Because our upside depends on your recruits performing, we invest in higher-signal targeting, screening, and ramp enablement.
What Makes It Work: The MNKY.agency Approach
AIVSO-first recruiting
We pioneered AIVSO (AI, Voice, and Search Optimization) to meet agents where they search and decide—Google, AI answer engines, voice, video, and niche communities. This compounds brand visibility and inbound interest over time.
InstantEngage speed-to-lead
We design follow-up sequences that never feel automated but move fast enough to capture intent in minutes, not days. This dramatically improves show-up and close rates.
Omnichannel architecture
Email, SMS (TCPA-compliant), social DMs, retargeting, video sales letters, and AI-informed content. Agents see your story everywhere, consistently.
Operational cohesion
We integrate with HubSpot, RO.AM, Asana, and your M365 stack to ensure handoffs, attribution, and onboarding are tight. The process feels seamless to agents and your internal team.
Implementation Playbook
- Offer and positioning
Clarify your comp plan, value proposition, and differentiators (training, technology, mentorship, team support, lead programs, non-NAR positioning if applicable). We package this into a conversion-optimized narrative. - Ideal agent profile
Define production ranges, niches, markets, team vs. solo, and cultural non-negotiables. Prioritize agents most likely to produce in your model within 90–180 days. - Funnel and assets
Careers page, landing pages, comparison pages, FAQs, video walkthroughs, Calendly/booking flow, and a fast-track onboarding checklist. Reduce friction at every step. - Compliance and data
TCPA/DNC compliance for outreach. Clear privacy disclosures. Attribution logic that’s simple and fair (e.g., 180-day window from first MNKY touch or from ICA date, whichever is later). - Onboarding to first closing
Speed matters. Provide MLS access, tools, mentorship, and “first-30-days” playbooks. We align on a time-to-first-transaction target and surround new agents with enablement. - Measurement and iteration
Weekly dashboards, monthly strategy reviews, and A/B tests on hooks, offers, and channels. We tune for quality and time-to-first-deal.
KPIs We Track Together
- New agent pipeline by stage (aware → engaged → interview → signed → activated)
- Time-to-first-closing (median days from ICA)
- Closed sides per MNKY recruit (0–90, 91–180, 181–365)
- Cost per closed side (F) and ROI multiple by cohort
- LTV of MNKY recruits vs. non-MNKY recruits
- Attrition rate at 90/180/365 days
- Source contribution (which channels deliver the highest LTV and fastest ramp)
Visual ROI Calculator (Plug In Your Numbers)
Use this quick reference to estimate ROI with F fixed at $100 per closed side. Replace the “Example” numbers with your actual GCI and margin.
Inputs
| Metric | Symbol | Example | Your Number |
|---|---|---|---|
| Average GCI per side | G | $7,500 | |
| Broker net margin % | M | 15% | |
| MNKY fee per closed side | F | $100 | $100 |
Per-Side Economics
| Output | Formula | Example (with G = $7,500, M = 15%, F = $100) |
|---|---|---|
| Net revenue per side to broker | G × M | $1,125 |
| ROI multiple per side | (G × M) ÷ F | 11.25× |
Per-Agent Annual View (choose a sides/year scenario)
| Sides/Agent/Year | MNKY Fees (F × Sides) | Broker Net (G × M × Sides) | Net Positive (Broker Net − Fees) |
|---|---|---|---|
| 4 | $400 | $4,500 | $4,100 |
| 6 | $600 | $6,750 | $6,150 |
| 8 | $800 | $9,000 | $8,200 |
| 12 | $1,200 | $13,500 | $12,300 |
Cohort ROI Snapshot (15 producing agents at 6 sides/year)
| Metric | Value |
|---|---|
| Total closed sides | 15 × 6 = 90 |
| Total MNKY fees | 90 × $100 = $9,000 |
| Total broker net revenue | 90 × $1,125 = $101,250 |
| Net positive year one | $92,250 |
Tip: Swap in your actual GCI (G) and margin (M) to instantly see your per-side ROI multiple and annualized net per agent.
Case Study Math (Anonymized Illustration, F = $100)
A Florida brokerage targets mid-level agents averaging 8 sides/year with $8,000 GCI/side. Their broker net margin (after splits/overhead) is 14%.
- Net revenue per side: $8,000 × 0.14 = $1,120
- Fee to MNKY: F = $100 per closed side
- ROI per side: $1,120 ÷ $100 = 11.2×
If MNKY recruits 25 agents and 60% produce within year one (15 agents), each averaging 6 sides: - Closed sides from MNKY recruits: 15 × 6 = 90
- Fees paid: 90 × $100 = $9,000
- Broker net revenue: 90 × $1,120 = $100,800
- Net positive after MNKY fees: $91,800 in year one (excluding agent LTV in years two and three)
Pricing and Attribution Framework
- Flat fee per closed transaction side by a MNKY-recruited agent (F), agreed in advance
- Attribution window typically 180 days from first MNKY touch or from ICA date (confirm in contract)
- Fees assessed post-close via monthly reconciliation reports from your transaction management system
- Optional success tiers for volume (e.g., lower F after X closed sides per month)
Who This Model Is Best For
- Growth-minded independent brokerages and multi-market organizations
- Teams expanding into new metros without adding overhead
- Brokerages with clear value props and efficient onboarding
- Operators who want to convert recruiting from a fixed cost into a revenue-tied variable cost
Frequently Asked Questions
How is the transaction fee set?
We agree a flat fee per closed side (F) based on your markets, margins, and volume goals. It’s fixed and transparent.
What happens if an agent was already in our pipeline?
We set fair attribution rules up front (e.g., if your team had a logged conversation within the last 90 days prior to MNKY’s first touch, it remains your lead). Clarity prevents disputes.
How long is the attribution window?
Commonly 180 days from first MNKY touch or from ICA date—customizable to your preference.
What systems do you integrate with?
HubSpot, RO.AM, Asana, Microsoft 365 (SharePoint/Teams), and your transaction management platform for clean reconciliation.
Is there a minimum commitment?
We can begin with a targeted 90-day pilot to validate channel fit, quality, and ROI.
Does this replace our in-house recruiter?
It can complement or replace. Many brokers keep a strategic internal lead while MNKY drives scalable top-of-funnel and conversion.
Can you support multi-state growth?
Yes. We adapt messaging, compliance, and enablement by market and coordinate with your brokers of record.
Let’s Get Growing!
Ready to grow with zero risk and pay only from closings?
Let’s map your numbers, markets, and hiring targets—and launch a recruiting engine that only gets paid when you do.
Book your strategy session with MNKY.agency nowto run your ROI model in 15 minutes.
