Looking to grow your real estate brokerage by attracting top-producing agents? You’re in the right place. This comprehensive FAQ library is designed specifically for real estate brokers who want to recruit, retain, and empower high-performing agents in 2025 and beyond.
We’ve organized the most frequently asked questions into categories that cover every stage of the recruiting journey—from strategy and messaging to technology, compliance, and retention. Whether you’re just starting to scale or refining your recruiting machine, these FAQs will help you stay competitive in today’s AI-driven market.
FAQ Categories
🧲 Recruiting Strategy
How to attract, pitch, and convert top-producing real estate agents.
📈 Scaling Your Brokerage
Best practices for growing your team without losing your culture or control.
🤖 Using MNKY.agency
How MNKY.agency helps brokers recruit agents faster with AI-powered campaigns.
🧠 Agent Psychology & Motivation
Understand what drives agents to switch brokerages—and how to win them over.
💬 Messaging & Outreach
Scripts, timing, and tactics for effective agent communication.
📣 Branding & Marketing
How to position your brokerage as the obvious choice for real estate agents.
🛠️ Tech & Tools
The systems and platforms that support scalable agent recruiting.
🧾 Legal & Compliance
Stay compliant while recruiting agents across markets and states.
🧑🤝🧑 Retention & Culture
Keep your best agents happy, productive, and loyal.
🧭 Strategic Planning
Forecasting, budgeting, and long-term recruiting success.
👋 Agent Onboarding
Creating a fantastic welcome experience for agents joining your brokerage. Yes! MNKY Agency specializes in recruitment marketing, onboarding automation, and brokerage growth strategy. We can help you design a scalable onboarding experience that attracts, develops, and retains top talent. Skip the basics and focus on integrating them into your systems, brand, and culture. Offer white-glove support for tech setup, marketing, and business planning. Let them hit the ground running while still feeling supported. Track KPIs like leads generated, appointments set, contracts written, and deals closed. Also measure engagement with training, attendance at meetings, and feedback from the agent on their experience. Weekly check-ins are ideal during the first 90 days. These meetings help reinforce accountability, answer questions, and provide coaching based on real-time performance. Absolutely. A mentor provides guidance, accountability, and cultural integration. It also gives new agents a go-to person for questions, which reduces overwhelm and builds connection. It’s a structured roadmap that outlines what a new agent should learn, do, and accomplish in their first 90 days. It breaks onboarding into three phases—orientation, skill-building, and independence—to ensure consistent progress and support. Your checklist should cover tech setup, training sessions, marketing materials, goal setting, and milestone achievements. It should be easy to follow and trackable by both the agent and their manager. Use tools like Trello, Google Sheets, Trainual, my favorite CRM – Hubspot to manage onboarding tasks, track progress, and automate reminders. A centralized resource hub is also key for easy access to training materials and templates. Treating it like a one-time event instead of a 90-day process. Many brokers overwhelm agents in week one and then disappear. Consistency, structure, and support over time are what drive results. The first 90 days set the tone for an agent’s entire career. A strong onboarding process builds confidence, accelerates productivity, and improves retention. Without it, agents are more likely to feel lost, disengaged, and leave the industry.
🔒 Agent Retention
Agent retention is as important as recruiting.
🐵 Using MNKY Agency
Plug-into the leading real estate recruitment agency and grow your real estate brokerage fast.
Still Have Questions About Recruiting Real Estate Agents?
You’ve just scrolled through the most comprehensive, no-fluff FAQ library on real estate agent recruitment—built specifically for brokers who are serious about growth.
But if you’re still wondering how to actually get agents to say yes, we’ve got you.
At MNKY.agency, we don’t just talk about recruiting—we build AI-powered campaigns that put your brokerage in front of the right agents, at the right time, with the right message. Fast.
👉 Book a free recruiting consultation
👉 Or explore how our recruiting engine works behind the scenes
Still browsing? No problem. Use the table of contents above to jump into the category that fits your next move.
