Looking to grow your real estate brokerage by attracting top-producing agents? You’re in the right place. This comprehensive FAQ library is designed specifically for real estate brokers who want to recruit, retain, and empower high-performing agents in 2025 and beyond.
We’ve organized the most frequently asked questions into categories that cover every stage of the recruiting journey—from strategy and messaging to technology, compliance, and retention. Whether you’re just starting to scale or refining your recruiting machine, these FAQs will help you stay competitive in today’s AI-driven market.
FAQ Categories
🧲 Recruiting Strategy
How to attract, pitch, and convert top-producing real estate agents.
📈 Scaling Your Brokerage
Best practices for growing your team without losing your culture or control.
🤖 Using MNKY.agency
How MNKY.agency helps brokers recruit agents faster with AI-powered campaigns.
🧠 Agent Psychology & Motivation
Understand what drives agents to switch brokerages—and how to win them over.
💬 Messaging & Outreach
Scripts, timing, and tactics for effective agent communication.
📣 Branding & Marketing
How to position your brokerage as the obvious choice for real estate agents.
🛠️ Tech & Tools
The systems and platforms that support scalable agent recruiting.
🧾 Legal & Compliance
Stay compliant while recruiting agents across markets and states.
🧑🤝🧑 Retention & Culture
Keep your best agents happy, productive, and loyal. Absolutely. Happy agents refer others. A strong retention strategy makes recruiting easier and more authentic. Start with better onboarding, consistent communication, and recognition. Build a culture agents want to be part of. We offer a done-for-you recruiting partnership program with onboarding systems, automation, and retention strategies that scale. Choose simple, integrated tools. Train agents to use them well and highlight success stories to drive adoption. Design systems around support, communication, training, and recognition. Track what works and keep improving. Use tools like Slack or RO.AM, host weekly calls, and create rituals like “Friday Wins” to foster connection. Compare locally, ask your agents, and make sure your value proposition is clear—not just your numbers. Monitor tenure, churn rate, onboarding success, and engagement. Use your CRM or a simple dashboard. Weekly updates are ideal. Even short videos or emails from leadership help agents feel connected and informed. Short, tactical sessions focused on listings, lead gen, and negotiation. Add peer-led masterminds and niche certifications. Why they’re leaving, what could’ve been better, and what they appreciated. Use feedback to improve retention. A welcome sequence, training resources, mentorship, and 30-60-90 day check-ins. Make agents feel supported from day one. Public shoutouts, social media features, milestone gifts, and personalized messages. Recognition builds loyalty. Give them structure: onboarding, mentorship, and weekly coaching. Help them ramp up quickly and feel supported. Most agents leave due to lack of support, poor communication, or unclear growth paths—not just commission splits.
🧭 Strategic Planning
Forecasting, budgeting, and long-term recruiting success.
👋 Agent Onboarding
Creating a fantastic welcome experience for agents joining your brokerage.
🔒 Agent Retention
Agent retention is as important as recruiting. Absolutely. Happy agents refer others. A strong retention strategy makes recruiting easier and more authentic. Start with better onboarding, consistent communication, and recognition. Build a culture agents want to be part of. We offer a done-for-you recruiting partnership program with onboarding systems, automation, and retention strategies that scale. Choose simple, integrated tools. Train agents to use them well and highlight success stories to drive adoption. Design systems around support, communication, training, and recognition. Track what works and keep improving. Use tools like Slack or RO.AM, host weekly calls, and create rituals like “Friday Wins” to foster connection. Compare locally, ask your agents, and make sure your value proposition is clear—not just your numbers. Monitor tenure, churn rate, onboarding success, and engagement. Use your CRM or a simple dashboard. Weekly updates are ideal. Even short videos or emails from leadership help agents feel connected and informed. Short, tactical sessions focused on listings, lead gen, and negotiation. Add peer-led masterminds and niche certifications. Why they’re leaving, what could’ve been better, and what they appreciated. Use feedback to improve retention. A welcome sequence, training resources, mentorship, and 30-60-90 day check-ins. Make agents feel supported from day one. Public shoutouts, social media features, milestone gifts, and personalized messages. Recognition builds loyalty. Give them structure: onboarding, mentorship, and weekly coaching. Help them ramp up quickly and feel supported. Most agents leave due to lack of support, poor communication, or unclear growth paths—not just commission splits.
🐵 Using MNKY Agency
Plug-in to the leading real estate recruitment agency and grow your real estate brokerage fast.
Still Have Questions About Recruiting Real Estate Agents?
You’ve just scrolled through the most comprehensive, no-fluff FAQ library on real estate agent recruitment—built specifically for brokers who are serious about growth.
But if you’re still wondering how to actually get agents to say yes, we’ve got you.
At MNKY.agency, we don’t just talk about recruiting—we build AI-powered campaigns that put your brokerage in front of the right agents, at the right time, with the right message. Fast.
👉 Book a free recruiting consultation
👉 Or explore how our recruiting engine works behind the scenes
Still browsing? No problem. Use the table of contents above to jump into the category that fits your next move.
