Yoast is a popular SEO plugin that offers helpful guidance for optimizing website content. But as real estate agents, we shouldn’t get caught up in chasing green lights at the expense of user experience.
While Yoast can help with technical SEO and on-page optimization, it’s important to remember that it doesn’t capture the full picture. Google prioritizes websites that provide a positive user experience, which includes factors like:
- Easy navigation: Can visitors easily find what they’re looking for on your site?
- Mobile-friendliness: Is your website optimized for mobile devices?
- Engaging content: Is your content informative, well-written, and relevant to your target audience?
- Fast loading speed: Does your website load quickly?
Furthermore, Google’s EEAT guidelines emphasize Expertise, Experience, Authoritativeness, and Trustworthiness. Yoast doesn’t fully assess these qualities, which are crucial for building trust with potential clients.
So, how can real estate agents strike a balance between Yoast’s recommendations and user experience?
- Use Yoast as a guide, not a rulebook: Pay attention to Yoast’s suggestions, but don’t sacrifice user experience for a perfect score.
- Write for humans first: Create content that is engaging, informative, and easy to read.
- Focus on providing value: Answer your audience’s questions and provide them with helpful information about buying or selling real estate in your area.
- Optimize for mobile: Ensure your website is responsive and easy to use on all devices.
- Build trust and authority: Showcase your expertise and experience through client testimonials, case studies, and community involvement.
By prioritizing user experience and following EEAT guidelines, you can create a real estate website that ranks well in search results and attracts more potential clients. Remember, a website that is both informative and enjoyable to use will ultimately be more successful in the long run.
