In Google’s latest move, they’ve officially dubbed their AI-powered search experience as Search Generative Experience (SGE). This means that AI-generated summaries and answers will be front and center in search results.
So, what does this mean for your web pages?
Essentially, Google is pushing us towards a “top-heavy,” or top-down approach. It’s no longer enough to have amazing content buried deep within your page. To get noticed by both users and the AI, you need to put your best foot forward right at the top.
Understanding how to structure your content
To get a clear understanding of how you might structure your web pages in a top-down format, just take a look at any google results page.
In this screenshot of a SERP the page starts with summary content, followed by frequently asked questions, and then jumps into the meat of the page.
Don’t panic! We’re not talking about a complete overhaul of your website. Think of it more like strategic rearrangement:
- Prioritize the Prime Real Estate:
- Snappy Summaries: Distill your key message into a concise, attention-grabbing summary.
- Helpful FAQs: Anticipate and answer common questions right upfront.
- Keep the Flow:
- Ensure your main content naturally follows from the initial summary and FAQs. Don’t just dump everything at the top and leave the rest to fend for itself.
- Ensure your main content naturally follows from the initial summary and FAQs. Don’t just dump everything at the top and leave the rest to fend for itself.
- Structure is Key:
- Use headings, subheadings, and clear paragraphs to guide both human readers and AI bots through your content.
Bottom Line
Google’s SGE is a game-changer, but it’s not the end of the world for your website. Adapt, evolve, and remember: valuable, well-structured content will always be king!
Book a Free Consultation
If you have any questions or want more tips on navigating this brave new world of search, then book a free consultation today!
