How Search is Evolving
In this blog post, I want to talk about how search is evolving to be more conversational and what that means for businesses. I’ll also discuss how AIVSO (AI & Voice Search Optimization) and SEO in general are adapting to these changes.
Position Zero and the Importance of AIVSO
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At its recent I/O conference, Google announced the full rollout of AI snippets that hold the coveted “position zero” at the top of search results. This prime real estate is where your business needs to be to maximize visibility. That’s where AIVSO comes in – optimizing your website and content for AI and voice search tools like Google Gemini, ChatGPT, Siri, and Alexa.
Conversational Search in Action
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Search queries are becoming more conversational, resembling natural language. Let’s look at a plant hire company as an example. If someone searches for “backhoe hire,” traditional SEO focuses on ranking for that keyword. However, conversational search considers related queries like “what questions should I ask a plant hire company?” or “hey Siri, how much would a backhoe rental be?”
These conversational queries represent a massive opportunity for businesses to capture more traffic. By optimizing your website for these long-tail keywords and phrases, you can position yourself as the go-to resource for potential customers.
Leveraging AI for Effective SEO
At MNKY.agency, we’ve successfully used AI to generate pages that rank highly for various search terms. By creating unique content for different target audiences and locations, we’ve dominated the search results for specific niches. This approach can be incredibly cost-effective compared to traditional SEO methods, especially for businesses offering services nationwide.
The Importance of Hyper-Local Marketing
With AI and voice search, hyper-local marketing is becoming even more critical. People are increasingly using search to find businesses “near me.” Optimizing your website for local keywords and phrases can significantly boost your visibility in your local area.
Embrace the Future of Search
Conversational search is the future, and AVISO is the key to staying ahead. By adapting your SEO strategy and optimizing your website for AI and voice search, you can ensure your business remains visible and competitive in this new era of search.
Questions? Book a Consultation!
If you have any questions or would like to learn more about how AVISO can help your business, don’t hesitate to book a free consultation with my team at MNKY.agency. We’re excited to help you navigate the ever-changing world of search and achieve your digital marketing goals!
