How Email Marketing Can Generate You TONS of Real Estate Leads
I wrote a blog post yesterday: Outranking Huge Real Estate Websites – the post notification went out to our subscriber database, and I had over 140+ users on the website within 30 minutes.
Email Marketing Generated 3,400 Website Visitors Yesterday
Not only was my post on Outranking Huge Real Estate Websites the second highest visited page on our website yesterday, but the post was about using Hyperlocal Marketing to outrank huge real estate websites. As such, the blog post drove our services page on Hyperlocal Google My Business (GMB) Campaigns to the #1 visited page on our website, with almost 3,400 views.
Converting Leads from Email Marketing
On the right-hand side of every blog post (just like this one) – we’ve got a display ad (the one offering our Guaranteed ROI or Money Back Guarantee on all our marketing services), and a form to book a free marketing consultation.
Lead Generating GOLD
This strategy is GOLDEN when it comes to converting your website visitors into leads.
How can you achieve this with your real estate website?
While many businesses have to focus on creating content that their customers want to read Realtors really have the upper hand. You’ve got an MLS full of interesting properties, new properties, properties with desirable features – you can combine these into a regular update for a start and funnel traffic back to your website.
All Roads Should Lead Back To Your Website
Your website should be the hub of all of your marketing efforts. Plastered with CTAs (Calls-to-Action), in all the right places.
The MLS is an amazing tool to generate leads from prospective buyers and sellers – the best part is, they don’t even need to be your listings that you’re promoting! Take this one below. This house is NOT Larry’s listing, but anyone that gets his email, they click through, and there is a lead capture form right there to answer any questions.
Team this up with a pop-up and a live chat and you’re in the money.
The Perfect Email For Generating Real Estate Leads
If you want to craft the perfect marketing email for real estate that drives traffic to your website for conversion, I’d recommend using the following as a base template. It requires very little in terms of content requirement from you. It’s also full of images, and they don’t need to be your listings, it can be anything interesting that you wish to share from the MLS.
Want Help?
If you want some help putting together an email template such as the below or want to implement a strategy to drive a ton of traffic to your website for free – give us a call at 530-214-0453 or book a free no-obligation marketing consultation.
The Personal Touch: Building Relationships Through Email
At its core, email marketing is about more than just sending out promotional messages; it’s about building relationships with your audience. Unlike other forms of digital marketing, email allows for direct communication with individuals who have already expressed interest in your brand by subscribing to your list. This direct line of communication presents a unique opportunity to deliver personalized, relevant content that resonates with recipients on a deeper level.
By segmenting your email list based on demographics, interests, or past interactions, you can tailor your messages to specific audience segments, increasing the likelihood of engagement. Whether you’re sharing educational content, product updates, or exclusive offers, delivering value through email helps foster trust and loyalty among subscribers, ultimately driving them to visit your website for more information.
Driving Traffic: Nurturing Leads and Encouraging Action
One of the primary goals of email marketing is to drive traffic to your website, where visitors can learn more about your products or services and take desired actions, such as making a purchase or filling out a contact form. By strategically incorporating links to relevant landing pages, blog posts, or product pages within your emails, you can guide recipients toward valuable content and conversion opportunities.
Moreover, by employing compelling calls-to-action (CTAs) and optimizing email design for readability and clickability, you can encourage recipients to take the next step in their customer journey. Whether it’s inviting them to explore your latest blog post, download a free resource, or take advantage of a limited-time offer, well-crafted emails have the power to drive significant traffic to your website, effectively turning leads into customers.
Measuring Success: Tracking Metrics and Optimizing Performance
One of the key advantages of email marketing is the ability to track and measure performance metrics in real-time, allowing you to gain valuable insights into the effectiveness of your campaigns. From open rates and click-through rates to conversion rates and revenue generated, analyzing these metrics enables you to understand what resonates with your audience and optimize your strategy accordingly.
By A/B testing different subject lines, content formats, or send times, you can identify which variables have the greatest impact on engagement and conversion rates, refining your approach over time for maximum effectiveness. Additionally, by leveraging analytics tools and integrating email marketing with other digital platforms, such as your website or CRM system, you can gain a comprehensive view of your marketing funnel and make data-driven decisions to drive continuous improvement.
Conclusion
In today’s competitive digital landscape, effective lead generation is essential for driving business growth and staying ahead of the curve. Email marketing offers a powerful solution for reaching and engaging your target audience, driving traffic to your website, and ultimately converting leads into loyal customers. By prioritizing personalization, delivering valuable content, and leveraging data-driven insights, you can harness the full potential of email marketing to achieve your marketing goals and propel your business forward.
