Looking to grow your real estate brokerage by attracting top-producing agents? You’re in the right place. This comprehensive FAQ library is designed specifically for real estate brokers who want to recruit, retain, and empower high-performing agents in 2025 and beyond.
We’ve organized the most frequently asked questions into categories that cover every stage of the recruiting journey—from strategy and messaging to technology, compliance, and retention. Whether you’re just starting to scale or refining your recruiting machine, these FAQs will help you stay competitive in today’s AI-driven market.
FAQ Categories
🧲 Recruiting Strategy
How to attract, pitch, and convert top-producing real estate agents. Yes, MNKY.agency allows full customization based on geography, experience, and production level. Yes, MNKY supports CRM integrations for seamless lead management. MNKY.agency uses AI-driven campaigns, hyperlocal targeting, and omnichannel outreach to deliver qualified agent leads. Agents are pre-screened in-person (on the phone) and using AI and behavioral data to ensure intent and fit. MNKY.agency does not deliver leads in the traditional sense. Instead, we manage the full-cycle recruitment of real estate agents. While early engagement may begin within 30–45 days of campaign launch, most brokerages see agents officially joining within approximately 90 days. This timeline reflects the strategic nature of our process — focused on attracting, qualifying, and onboarding the right agents for long-term success. Our program is 100% performance-based. There are no monthly fees and no annual fees. We only earn when you earn. MNKY Agency charges $100 per transaction side closed by any agent we recruit for your brokerage. It’s a true commission-based model designed to align our success with yours—we make money when you make money. There is no end date to our recruiting effort. There are no monthly fees, and no annual fees. —campaigns can be paused, cancelled, or scaled as needed. We aim for long term relationships. Some clients have been with us for almost 20 years. Our average agent recruit does 10 transactions a year; however, we target whatever type of agent persona our broker partner is looking for. We can target new licensees, experienced agents, top producers, or niche specialists. MNKY Agency is The Only Pay-Per-Transaction Real Estate Recruiting Agency in the World. That means we don’t charge upfront fees, retainers, or monthly subscriptions. You only pay when we deliver results—when a qualified agent joins your brokerage. This performance-based model ensures our goals are fully aligned with yours: growth, efficiency, and ROI. Simple—book a recruiting consultation, join our real estate recruiting partnership program, define your ideal agent profile, and we’ll launch your agent recruitment campaign.
📈 Scaling Your Brokerage
Best practices for growing your team without losing your culture or control. Yes, MNKY.agency allows full customization based on geography, experience, and production level. Yes, MNKY supports CRM integrations for seamless lead management. MNKY.agency uses AI-driven campaigns, hyperlocal targeting, and omnichannel outreach to deliver qualified agent leads. Agents are pre-screened in-person (on the phone) and using AI and behavioral data to ensure intent and fit. MNKY.agency does not deliver leads in the traditional sense. Instead, we manage the full-cycle recruitment of real estate agents. While early engagement may begin within 30–45 days of campaign launch, most brokerages see agents officially joining within approximately 90 days. This timeline reflects the strategic nature of our process — focused on attracting, qualifying, and onboarding the right agents for long-term success. Our program is 100% performance-based. There are no monthly fees and no annual fees. We only earn when you earn. MNKY Agency charges $100 per transaction side closed by any agent we recruit for your brokerage. It’s a true commission-based model designed to align our success with yours—we make money when you make money. There is no end date to our recruiting effort. There are no monthly fees, and no annual fees. —campaigns can be paused, cancelled, or scaled as needed. We aim for long term relationships. Some clients have been with us for almost 20 years. Our average agent recruit does 10 transactions a year; however, we target whatever type of agent persona our broker partner is looking for. We can target new licensees, experienced agents, top producers, or niche specialists. MNKY Agency is The Only Pay-Per-Transaction Real Estate Recruiting Agency in the World. That means we don’t charge upfront fees, retainers, or monthly subscriptions. You only pay when we deliver results—when a qualified agent joins your brokerage. This performance-based model ensures our goals are fully aligned with yours: growth, efficiency, and ROI. Simple—book a recruiting consultation, join our real estate recruiting partnership program, define your ideal agent profile, and we’ll launch your agent recruitment campaign.
🤖 Using MNKY.agency
How MNKY.agency helps brokers recruit agents faster with AI-powered campaigns. Yes, MNKY.agency allows full customization based on geography, experience, and production level. Yes, MNKY supports CRM integrations for seamless lead management. MNKY.agency uses AI-driven campaigns, hyperlocal targeting, and omnichannel outreach to deliver qualified agent leads. Agents are pre-screened in-person (on the phone) and using AI and behavioral data to ensure intent and fit. MNKY.agency does not deliver leads in the traditional sense. Instead, we manage the full-cycle recruitment of real estate agents. While early engagement may begin within 30–45 days of campaign launch, most brokerages see agents officially joining within approximately 90 days. This timeline reflects the strategic nature of our process — focused on attracting, qualifying, and onboarding the right agents for long-term success. Our program is 100% performance-based. There are no monthly fees and no annual fees. We only earn when you earn. MNKY Agency charges $100 per transaction side closed by any agent we recruit for your brokerage. It’s a true commission-based model designed to align our success with yours—we make money when you make money. There is no end date to our recruiting effort. There are no monthly fees, and no annual fees. —campaigns can be paused, cancelled, or scaled as needed. We aim for long term relationships. Some clients have been with us for almost 20 years. Our average agent recruit does 10 transactions a year; however, we target whatever type of agent persona our broker partner is looking for. We can target new licensees, experienced agents, top producers, or niche specialists. MNKY Agency is The Only Pay-Per-Transaction Real Estate Recruiting Agency in the World. That means we don’t charge upfront fees, retainers, or monthly subscriptions. You only pay when we deliver results—when a qualified agent joins your brokerage. This performance-based model ensures our goals are fully aligned with yours: growth, efficiency, and ROI. Simple—book a recruiting consultation, join our real estate recruiting partnership program, define your ideal agent profile, and we’ll launch your agent recruitment campaign.
🧠 Agent Psychology & Motivation
Understand what drives agents to switch brokerages—and how to win them over. Yes, MNKY.agency allows full customization based on geography, experience, and production level. Yes, MNKY supports CRM integrations for seamless lead management. MNKY.agency uses AI-driven campaigns, hyperlocal targeting, and omnichannel outreach to deliver qualified agent leads. Agents are pre-screened in-person (on the phone) and using AI and behavioral data to ensure intent and fit. MNKY.agency does not deliver leads in the traditional sense. Instead, we manage the full-cycle recruitment of real estate agents. While early engagement may begin within 30–45 days of campaign launch, most brokerages see agents officially joining within approximately 90 days. This timeline reflects the strategic nature of our process — focused on attracting, qualifying, and onboarding the right agents for long-term success. Our program is 100% performance-based. There are no monthly fees and no annual fees. We only earn when you earn. MNKY Agency charges $100 per transaction side closed by any agent we recruit for your brokerage. It’s a true commission-based model designed to align our success with yours—we make money when you make money. There is no end date to our recruiting effort. There are no monthly fees, and no annual fees. —campaigns can be paused, cancelled, or scaled as needed. We aim for long term relationships. Some clients have been with us for almost 20 years. Our average agent recruit does 10 transactions a year; however, we target whatever type of agent persona our broker partner is looking for. We can target new licensees, experienced agents, top producers, or niche specialists. MNKY Agency is The Only Pay-Per-Transaction Real Estate Recruiting Agency in the World. That means we don’t charge upfront fees, retainers, or monthly subscriptions. You only pay when we deliver results—when a qualified agent joins your brokerage. This performance-based model ensures our goals are fully aligned with yours: growth, efficiency, and ROI. Simple—book a recruiting consultation, join our real estate recruiting partnership program, define your ideal agent profile, and we’ll launch your agent recruitment campaign.
💬 Messaging & Outreach
Scripts, timing, and tactics for effective agent communication. Yes, MNKY.agency allows full customization based on geography, experience, and production level. Yes, MNKY supports CRM integrations for seamless lead management. MNKY.agency uses AI-driven campaigns, hyperlocal targeting, and omnichannel outreach to deliver qualified agent leads. Agents are pre-screened in-person (on the phone) and using AI and behavioral data to ensure intent and fit. MNKY.agency does not deliver leads in the traditional sense. Instead, we manage the full-cycle recruitment of real estate agents. While early engagement may begin within 30–45 days of campaign launch, most brokerages see agents officially joining within approximately 90 days. This timeline reflects the strategic nature of our process — focused on attracting, qualifying, and onboarding the right agents for long-term success. Our program is 100% performance-based. There are no monthly fees and no annual fees. We only earn when you earn. MNKY Agency charges $100 per transaction side closed by any agent we recruit for your brokerage. It’s a true commission-based model designed to align our success with yours—we make money when you make money. There is no end date to our recruiting effort. There are no monthly fees, and no annual fees. —campaigns can be paused, cancelled, or scaled as needed. We aim for long term relationships. Some clients have been with us for almost 20 years. Our average agent recruit does 10 transactions a year; however, we target whatever type of agent persona our broker partner is looking for. We can target new licensees, experienced agents, top producers, or niche specialists. MNKY Agency is The Only Pay-Per-Transaction Real Estate Recruiting Agency in the World. That means we don’t charge upfront fees, retainers, or monthly subscriptions. You only pay when we deliver results—when a qualified agent joins your brokerage. This performance-based model ensures our goals are fully aligned with yours: growth, efficiency, and ROI. Simple—book a recruiting consultation, join our real estate recruiting partnership program, define your ideal agent profile, and we’ll launch your agent recruitment campaign.
📣 Branding & Marketing
How to position your brokerage as the obvious choice for real estate agents. Yes, MNKY.agency allows full customization based on geography, experience, and production level. Yes, MNKY supports CRM integrations for seamless lead management. MNKY.agency uses AI-driven campaigns, hyperlocal targeting, and omnichannel outreach to deliver qualified agent leads. Agents are pre-screened in-person (on the phone) and using AI and behavioral data to ensure intent and fit. MNKY.agency does not deliver leads in the traditional sense. Instead, we manage the full-cycle recruitment of real estate agents. While early engagement may begin within 30–45 days of campaign launch, most brokerages see agents officially joining within approximately 90 days. This timeline reflects the strategic nature of our process — focused on attracting, qualifying, and onboarding the right agents for long-term success. Our program is 100% performance-based. There are no monthly fees and no annual fees. We only earn when you earn. MNKY Agency charges $100 per transaction side closed by any agent we recruit for your brokerage. It’s a true commission-based model designed to align our success with yours—we make money when you make money. There is no end date to our recruiting effort. There are no monthly fees, and no annual fees. —campaigns can be paused, cancelled, or scaled as needed. We aim for long term relationships. Some clients have been with us for almost 20 years. Our average agent recruit does 10 transactions a year; however, we target whatever type of agent persona our broker partner is looking for. We can target new licensees, experienced agents, top producers, or niche specialists. MNKY Agency is The Only Pay-Per-Transaction Real Estate Recruiting Agency in the World. That means we don’t charge upfront fees, retainers, or monthly subscriptions. You only pay when we deliver results—when a qualified agent joins your brokerage. This performance-based model ensures our goals are fully aligned with yours: growth, efficiency, and ROI. Simple—book a recruiting consultation, join our real estate recruiting partnership program, define your ideal agent profile, and we’ll launch your agent recruitment campaign.
🛠️ Tech & Tools
The systems and platforms that support scalable agent recruiting. Yes, MNKY.agency allows full customization based on geography, experience, and production level. Yes, MNKY supports CRM integrations for seamless lead management. MNKY.agency uses AI-driven campaigns, hyperlocal targeting, and omnichannel outreach to deliver qualified agent leads. Agents are pre-screened in-person (on the phone) and using AI and behavioral data to ensure intent and fit. MNKY.agency does not deliver leads in the traditional sense. Instead, we manage the full-cycle recruitment of real estate agents. While early engagement may begin within 30–45 days of campaign launch, most brokerages see agents officially joining within approximately 90 days. This timeline reflects the strategic nature of our process — focused on attracting, qualifying, and onboarding the right agents for long-term success. Our program is 100% performance-based. There are no monthly fees and no annual fees. We only earn when you earn. MNKY Agency charges $100 per transaction side closed by any agent we recruit for your brokerage. It’s a true commission-based model designed to align our success with yours—we make money when you make money. There is no end date to our recruiting effort. There are no monthly fees, and no annual fees. —campaigns can be paused, cancelled, or scaled as needed. We aim for long term relationships. Some clients have been with us for almost 20 years. Our average agent recruit does 10 transactions a year; however, we target whatever type of agent persona our broker partner is looking for. We can target new licensees, experienced agents, top producers, or niche specialists. MNKY Agency is The Only Pay-Per-Transaction Real Estate Recruiting Agency in the World. That means we don’t charge upfront fees, retainers, or monthly subscriptions. You only pay when we deliver results—when a qualified agent joins your brokerage. This performance-based model ensures our goals are fully aligned with yours: growth, efficiency, and ROI. Simple—book a recruiting consultation, join our real estate recruiting partnership program, define your ideal agent profile, and we’ll launch your agent recruitment campaign.
🧾 Legal & Compliance
Stay compliant while recruiting agents across markets and states. Yes, MNKY.agency allows full customization based on geography, experience, and production level. Yes, MNKY supports CRM integrations for seamless lead management. MNKY.agency uses AI-driven campaigns, hyperlocal targeting, and omnichannel outreach to deliver qualified agent leads. Agents are pre-screened in-person (on the phone) and using AI and behavioral data to ensure intent and fit. MNKY.agency does not deliver leads in the traditional sense. Instead, we manage the full-cycle recruitment of real estate agents. While early engagement may begin within 30–45 days of campaign launch, most brokerages see agents officially joining within approximately 90 days. This timeline reflects the strategic nature of our process — focused on attracting, qualifying, and onboarding the right agents for long-term success. Our program is 100% performance-based. There are no monthly fees and no annual fees. We only earn when you earn. MNKY Agency charges $100 per transaction side closed by any agent we recruit for your brokerage. It’s a true commission-based model designed to align our success with yours—we make money when you make money. There is no end date to our recruiting effort. There are no monthly fees, and no annual fees. —campaigns can be paused, cancelled, or scaled as needed. We aim for long term relationships. Some clients have been with us for almost 20 years. Our average agent recruit does 10 transactions a year; however, we target whatever type of agent persona our broker partner is looking for. We can target new licensees, experienced agents, top producers, or niche specialists. MNKY Agency is The Only Pay-Per-Transaction Real Estate Recruiting Agency in the World. That means we don’t charge upfront fees, retainers, or monthly subscriptions. You only pay when we deliver results—when a qualified agent joins your brokerage. This performance-based model ensures our goals are fully aligned with yours: growth, efficiency, and ROI. Simple—book a recruiting consultation, join our real estate recruiting partnership program, define your ideal agent profile, and we’ll launch your agent recruitment campaign.
🧑🤝🧑 Retention & Culture
Keep your best agents happy, productive, and loyal. Yes, MNKY.agency allows full customization based on geography, experience, and production level. Yes, MNKY supports CRM integrations for seamless lead management. MNKY.agency uses AI-driven campaigns, hyperlocal targeting, and omnichannel outreach to deliver qualified agent leads. Agents are pre-screened in-person (on the phone) and using AI and behavioral data to ensure intent and fit. MNKY.agency does not deliver leads in the traditional sense. Instead, we manage the full-cycle recruitment of real estate agents. While early engagement may begin within 30–45 days of campaign launch, most brokerages see agents officially joining within approximately 90 days. This timeline reflects the strategic nature of our process — focused on attracting, qualifying, and onboarding the right agents for long-term success. Our program is 100% performance-based. There are no monthly fees and no annual fees. We only earn when you earn. MNKY Agency charges $100 per transaction side closed by any agent we recruit for your brokerage. It’s a true commission-based model designed to align our success with yours—we make money when you make money. There is no end date to our recruiting effort. There are no monthly fees, and no annual fees. —campaigns can be paused, cancelled, or scaled as needed. We aim for long term relationships. Some clients have been with us for almost 20 years. Our average agent recruit does 10 transactions a year; however, we target whatever type of agent persona our broker partner is looking for. We can target new licensees, experienced agents, top producers, or niche specialists. MNKY Agency is The Only Pay-Per-Transaction Real Estate Recruiting Agency in the World. That means we don’t charge upfront fees, retainers, or monthly subscriptions. You only pay when we deliver results—when a qualified agent joins your brokerage. This performance-based model ensures our goals are fully aligned with yours: growth, efficiency, and ROI. Simple—book a recruiting consultation, join our real estate recruiting partnership program, define your ideal agent profile, and we’ll launch your agent recruitment campaign.
🧭 Strategic Planning
Forecasting, budgeting, and long-term recruiting success. Yes, MNKY.agency allows full customization based on geography, experience, and production level. Yes, MNKY supports CRM integrations for seamless lead management. MNKY.agency uses AI-driven campaigns, hyperlocal targeting, and omnichannel outreach to deliver qualified agent leads. Agents are pre-screened in-person (on the phone) and using AI and behavioral data to ensure intent and fit. MNKY.agency does not deliver leads in the traditional sense. Instead, we manage the full-cycle recruitment of real estate agents. While early engagement may begin within 30–45 days of campaign launch, most brokerages see agents officially joining within approximately 90 days. This timeline reflects the strategic nature of our process — focused on attracting, qualifying, and onboarding the right agents for long-term success. Our program is 100% performance-based. There are no monthly fees and no annual fees. We only earn when you earn. MNKY Agency charges $100 per transaction side closed by any agent we recruit for your brokerage. It’s a true commission-based model designed to align our success with yours—we make money when you make money. There is no end date to our recruiting effort. There are no monthly fees, and no annual fees. —campaigns can be paused, cancelled, or scaled as needed. We aim for long term relationships. Some clients have been with us for almost 20 years. Our average agent recruit does 10 transactions a year; however, we target whatever type of agent persona our broker partner is looking for. We can target new licensees, experienced agents, top producers, or niche specialists. MNKY Agency is The Only Pay-Per-Transaction Real Estate Recruiting Agency in the World. That means we don’t charge upfront fees, retainers, or monthly subscriptions. You only pay when we deliver results—when a qualified agent joins your brokerage. This performance-based model ensures our goals are fully aligned with yours: growth, efficiency, and ROI. Simple—book a recruiting consultation, join our real estate recruiting partnership program, define your ideal agent profile, and we’ll launch your agent recruitment campaign.
👋 Agent Onboarding
Creating a fantastic welcome experience for agents joining your brokerage. Yes, MNKY.agency allows full customization based on geography, experience, and production level. Yes, MNKY supports CRM integrations for seamless lead management. MNKY.agency uses AI-driven campaigns, hyperlocal targeting, and omnichannel outreach to deliver qualified agent leads. Agents are pre-screened in-person (on the phone) and using AI and behavioral data to ensure intent and fit. MNKY.agency does not deliver leads in the traditional sense. Instead, we manage the full-cycle recruitment of real estate agents. While early engagement may begin within 30–45 days of campaign launch, most brokerages see agents officially joining within approximately 90 days. This timeline reflects the strategic nature of our process — focused on attracting, qualifying, and onboarding the right agents for long-term success. Our program is 100% performance-based. There are no monthly fees and no annual fees. We only earn when you earn. MNKY Agency charges $100 per transaction side closed by any agent we recruit for your brokerage. It’s a true commission-based model designed to align our success with yours—we make money when you make money. There is no end date to our recruiting effort. There are no monthly fees, and no annual fees. —campaigns can be paused, cancelled, or scaled as needed. We aim for long term relationships. Some clients have been with us for almost 20 years. Our average agent recruit does 10 transactions a year; however, we target whatever type of agent persona our broker partner is looking for. We can target new licensees, experienced agents, top producers, or niche specialists. MNKY Agency is The Only Pay-Per-Transaction Real Estate Recruiting Agency in the World. That means we don’t charge upfront fees, retainers, or monthly subscriptions. You only pay when we deliver results—when a qualified agent joins your brokerage. This performance-based model ensures our goals are fully aligned with yours: growth, efficiency, and ROI. Simple—book a recruiting consultation, join our real estate recruiting partnership program, define your ideal agent profile, and we’ll launch your agent recruitment campaign.
🔒 Agent Retention
Agent retention is as important as recruiting. Yes, MNKY.agency allows full customization based on geography, experience, and production level. Yes, MNKY supports CRM integrations for seamless lead management. MNKY.agency uses AI-driven campaigns, hyperlocal targeting, and omnichannel outreach to deliver qualified agent leads. Agents are pre-screened in-person (on the phone) and using AI and behavioral data to ensure intent and fit. MNKY.agency does not deliver leads in the traditional sense. Instead, we manage the full-cycle recruitment of real estate agents. While early engagement may begin within 30–45 days of campaign launch, most brokerages see agents officially joining within approximately 90 days. This timeline reflects the strategic nature of our process — focused on attracting, qualifying, and onboarding the right agents for long-term success. Our program is 100% performance-based. There are no monthly fees and no annual fees. We only earn when you earn. MNKY Agency charges $100 per transaction side closed by any agent we recruit for your brokerage. It’s a true commission-based model designed to align our success with yours—we make money when you make money. There is no end date to our recruiting effort. There are no monthly fees, and no annual fees. —campaigns can be paused, cancelled, or scaled as needed. We aim for long term relationships. Some clients have been with us for almost 20 years. Our average agent recruit does 10 transactions a year; however, we target whatever type of agent persona our broker partner is looking for. We can target new licensees, experienced agents, top producers, or niche specialists. MNKY Agency is The Only Pay-Per-Transaction Real Estate Recruiting Agency in the World. That means we don’t charge upfront fees, retainers, or monthly subscriptions. You only pay when we deliver results—when a qualified agent joins your brokerage. This performance-based model ensures our goals are fully aligned with yours: growth, efficiency, and ROI. Simple—book a recruiting consultation, join our real estate recruiting partnership program, define your ideal agent profile, and we’ll launch your agent recruitment campaign.
🐵 Using MNKY Agency
Plug-in to the leading real estate recruitment agency and grow your real estate brokerage fast. Yes, MNKY.agency allows full customization based on geography, experience, and production level. Yes, MNKY supports CRM integrations for seamless lead management. MNKY.agency uses AI-driven campaigns, hyperlocal targeting, and omnichannel outreach to deliver qualified agent leads. Agents are pre-screened in-person (on the phone) and using AI and behavioral data to ensure intent and fit. MNKY.agency does not deliver leads in the traditional sense. Instead, we manage the full-cycle recruitment of real estate agents. While early engagement may begin within 30–45 days of campaign launch, most brokerages see agents officially joining within approximately 90 days. This timeline reflects the strategic nature of our process — focused on attracting, qualifying, and onboarding the right agents for long-term success. Our program is 100% performance-based. There are no monthly fees and no annual fees. We only earn when you earn. MNKY Agency charges $100 per transaction side closed by any agent we recruit for your brokerage. It’s a true commission-based model designed to align our success with yours—we make money when you make money. There is no end date to our recruiting effort. There are no monthly fees, and no annual fees. —campaigns can be paused, cancelled, or scaled as needed. We aim for long term relationships. Some clients have been with us for almost 20 years. Our average agent recruit does 10 transactions a year; however, we target whatever type of agent persona our broker partner is looking for. We can target new licensees, experienced agents, top producers, or niche specialists. MNKY Agency is The Only Pay-Per-Transaction Real Estate Recruiting Agency in the World. That means we don’t charge upfront fees, retainers, or monthly subscriptions. You only pay when we deliver results—when a qualified agent joins your brokerage. This performance-based model ensures our goals are fully aligned with yours: growth, efficiency, and ROI. Simple—book a recruiting consultation, join our real estate recruiting partnership program, define your ideal agent profile, and we’ll launch your agent recruitment campaign.
Still Have Questions About Recruiting Real Estate Agents?
You’ve just scrolled through the most comprehensive, no-fluff FAQ library on real estate agent recruitment—built specifically for brokers who are serious about growth.
But if you’re still wondering how to actually get agents to say yes, we’ve got you.
At MNKY.agency, we don’t just talk about recruiting—we build AI-powered campaigns that put your brokerage in front of the right agents, at the right time, with the right message. Fast.
👉 Book a free recruiting consultation
👉 Or explore how our recruiting engine works behind the scenes
Still browsing? No problem. Use the table of contents above to jump into the category that fits your next move.

