Looking to grow your real estate brokerage by attracting top-producing agents? You’re in the right place. This comprehensive FAQ library is designed specifically for real estate brokers who want to recruit, retain, and empower high-performing agents in 2025 and beyond.
We’ve organized the most frequently asked questions into categories that cover every stage of the recruiting journey—from strategy and messaging to technology, compliance, and retention. Whether you’re just starting to scale or refining your recruiting machine, these FAQs will help you stay competitive in today’s AI-driven market.
FAQ Categories
🧲 Recruiting Strategy
How to attract, pitch, and convert top-producing real estate agents. Both matter—top producers often prioritize culture and support once basic compensation needs are met. Many agents appreciate the flexibility and lower fees, but still want strong support and community. Offer a smooth onboarding process, tech training, and testimonials from agents who made the switch. Be transparent, share real results, and offer a no-pressure conversation or trial period. Short Answer: Detailed Answer: Very—agents want fair splits, but also value support, leads, and tools that help them close more deals. Losing clients, starting over, tech transitions, and whether the new brokerage will truly support them. Fast, simple, and supportive—ideally with a dedicated onboarding coach and clear next steps. Better compensation, access to leads, modern tools, mentorship, and a strong brand are top motivators. A major one—agents expect CRMs, marketing automation, and mobile-friendly tools to stay competitive. Common reasons include lack of support, outdated technology, poor commission splits, and limited growth opportunities.
Include them in community, recognize milestones, and provide flexible support.
Retention hinges on belonging. Offer:
📈 Scaling Your Brokerage
Best practices for growing your team without losing your culture or control. Both matter—top producers often prioritize culture and support once basic compensation needs are met. Many agents appreciate the flexibility and lower fees, but still want strong support and community. Offer a smooth onboarding process, tech training, and testimonials from agents who made the switch. Be transparent, share real results, and offer a no-pressure conversation or trial period. Short Answer: Detailed Answer: Very—agents want fair splits, but also value support, leads, and tools that help them close more deals. Losing clients, starting over, tech transitions, and whether the new brokerage will truly support them. Fast, simple, and supportive—ideally with a dedicated onboarding coach and clear next steps. Better compensation, access to leads, modern tools, mentorship, and a strong brand are top motivators. A major one—agents expect CRMs, marketing automation, and mobile-friendly tools to stay competitive. Common reasons include lack of support, outdated technology, poor commission splits, and limited growth opportunities.
Include them in community, recognize milestones, and provide flexible support.
Retention hinges on belonging. Offer:
🤖 Using MNKY.agency
How MNKY.agency helps brokers recruit agents faster with AI-powered campaigns. Both matter—top producers often prioritize culture and support once basic compensation needs are met. Many agents appreciate the flexibility and lower fees, but still want strong support and community. Offer a smooth onboarding process, tech training, and testimonials from agents who made the switch. Be transparent, share real results, and offer a no-pressure conversation or trial period. Short Answer: Detailed Answer: Very—agents want fair splits, but also value support, leads, and tools that help them close more deals. Losing clients, starting over, tech transitions, and whether the new brokerage will truly support them. Fast, simple, and supportive—ideally with a dedicated onboarding coach and clear next steps. Better compensation, access to leads, modern tools, mentorship, and a strong brand are top motivators. A major one—agents expect CRMs, marketing automation, and mobile-friendly tools to stay competitive. Common reasons include lack of support, outdated technology, poor commission splits, and limited growth opportunities.
Include them in community, recognize milestones, and provide flexible support.
Retention hinges on belonging. Offer:
🧠 Agent Psychology & Motivation
Understand what drives agents to switch brokerages—and how to win them over. Both matter—top producers often prioritize culture and support once basic compensation needs are met. Many agents appreciate the flexibility and lower fees, but still want strong support and community. Offer a smooth onboarding process, tech training, and testimonials from agents who made the switch. Be transparent, share real results, and offer a no-pressure conversation or trial period. Short Answer: Detailed Answer: Very—agents want fair splits, but also value support, leads, and tools that help them close more deals. Losing clients, starting over, tech transitions, and whether the new brokerage will truly support them. Fast, simple, and supportive—ideally with a dedicated onboarding coach and clear next steps. Better compensation, access to leads, modern tools, mentorship, and a strong brand are top motivators. A major one—agents expect CRMs, marketing automation, and mobile-friendly tools to stay competitive. Common reasons include lack of support, outdated technology, poor commission splits, and limited growth opportunities.
Include them in community, recognize milestones, and provide flexible support.
Retention hinges on belonging. Offer:
💬 Messaging & Outreach
Scripts, timing, and tactics for effective agent communication. Both matter—top producers often prioritize culture and support once basic compensation needs are met. Many agents appreciate the flexibility and lower fees, but still want strong support and community. Offer a smooth onboarding process, tech training, and testimonials from agents who made the switch. Be transparent, share real results, and offer a no-pressure conversation or trial period. Short Answer: Detailed Answer: Very—agents want fair splits, but also value support, leads, and tools that help them close more deals. Losing clients, starting over, tech transitions, and whether the new brokerage will truly support them. Fast, simple, and supportive—ideally with a dedicated onboarding coach and clear next steps. Better compensation, access to leads, modern tools, mentorship, and a strong brand are top motivators. A major one—agents expect CRMs, marketing automation, and mobile-friendly tools to stay competitive. Common reasons include lack of support, outdated technology, poor commission splits, and limited growth opportunities.
Include them in community, recognize milestones, and provide flexible support.
Retention hinges on belonging. Offer:
📣 Branding & Marketing
How to position your brokerage as the obvious choice for real estate agents. Both matter—top producers often prioritize culture and support once basic compensation needs are met. Many agents appreciate the flexibility and lower fees, but still want strong support and community. Offer a smooth onboarding process, tech training, and testimonials from agents who made the switch. Be transparent, share real results, and offer a no-pressure conversation or trial period. Short Answer: Detailed Answer: Very—agents want fair splits, but also value support, leads, and tools that help them close more deals. Losing clients, starting over, tech transitions, and whether the new brokerage will truly support them. Fast, simple, and supportive—ideally with a dedicated onboarding coach and clear next steps. Better compensation, access to leads, modern tools, mentorship, and a strong brand are top motivators. A major one—agents expect CRMs, marketing automation, and mobile-friendly tools to stay competitive. Common reasons include lack of support, outdated technology, poor commission splits, and limited growth opportunities.
Include them in community, recognize milestones, and provide flexible support.
Retention hinges on belonging. Offer:
🛠️ Tech & Tools
The systems and platforms that support scalable agent recruiting. Both matter—top producers often prioritize culture and support once basic compensation needs are met. Many agents appreciate the flexibility and lower fees, but still want strong support and community. Offer a smooth onboarding process, tech training, and testimonials from agents who made the switch. Be transparent, share real results, and offer a no-pressure conversation or trial period. Short Answer: Detailed Answer: Very—agents want fair splits, but also value support, leads, and tools that help them close more deals. Losing clients, starting over, tech transitions, and whether the new brokerage will truly support them. Fast, simple, and supportive—ideally with a dedicated onboarding coach and clear next steps. Better compensation, access to leads, modern tools, mentorship, and a strong brand are top motivators. A major one—agents expect CRMs, marketing automation, and mobile-friendly tools to stay competitive. Common reasons include lack of support, outdated technology, poor commission splits, and limited growth opportunities.
Include them in community, recognize milestones, and provide flexible support.
Retention hinges on belonging. Offer:
🧾 Legal & Compliance
Stay compliant while recruiting agents across markets and states. Both matter—top producers often prioritize culture and support once basic compensation needs are met. Many agents appreciate the flexibility and lower fees, but still want strong support and community. Offer a smooth onboarding process, tech training, and testimonials from agents who made the switch. Be transparent, share real results, and offer a no-pressure conversation or trial period. Short Answer: Detailed Answer: Very—agents want fair splits, but also value support, leads, and tools that help them close more deals. Losing clients, starting over, tech transitions, and whether the new brokerage will truly support them. Fast, simple, and supportive—ideally with a dedicated onboarding coach and clear next steps. Better compensation, access to leads, modern tools, mentorship, and a strong brand are top motivators. A major one—agents expect CRMs, marketing automation, and mobile-friendly tools to stay competitive. Common reasons include lack of support, outdated technology, poor commission splits, and limited growth opportunities.
Include them in community, recognize milestones, and provide flexible support.
Retention hinges on belonging. Offer:
🧑🤝🧑 Retention & Culture
Keep your best agents happy, productive, and loyal. Both matter—top producers often prioritize culture and support once basic compensation needs are met. Many agents appreciate the flexibility and lower fees, but still want strong support and community. Offer a smooth onboarding process, tech training, and testimonials from agents who made the switch. Be transparent, share real results, and offer a no-pressure conversation or trial period. Short Answer: Detailed Answer: Very—agents want fair splits, but also value support, leads, and tools that help them close more deals. Losing clients, starting over, tech transitions, and whether the new brokerage will truly support them. Fast, simple, and supportive—ideally with a dedicated onboarding coach and clear next steps. Better compensation, access to leads, modern tools, mentorship, and a strong brand are top motivators. A major one—agents expect CRMs, marketing automation, and mobile-friendly tools to stay competitive. Common reasons include lack of support, outdated technology, poor commission splits, and limited growth opportunities.
Include them in community, recognize milestones, and provide flexible support.
Retention hinges on belonging. Offer:
🧭 Strategic Planning
Forecasting, budgeting, and long-term recruiting success. Both matter—top producers often prioritize culture and support once basic compensation needs are met. Many agents appreciate the flexibility and lower fees, but still want strong support and community. Offer a smooth onboarding process, tech training, and testimonials from agents who made the switch. Be transparent, share real results, and offer a no-pressure conversation or trial period. Short Answer: Detailed Answer: Very—agents want fair splits, but also value support, leads, and tools that help them close more deals. Losing clients, starting over, tech transitions, and whether the new brokerage will truly support them. Fast, simple, and supportive—ideally with a dedicated onboarding coach and clear next steps. Better compensation, access to leads, modern tools, mentorship, and a strong brand are top motivators. A major one—agents expect CRMs, marketing automation, and mobile-friendly tools to stay competitive. Common reasons include lack of support, outdated technology, poor commission splits, and limited growth opportunities.
Include them in community, recognize milestones, and provide flexible support.
Retention hinges on belonging. Offer:
👋 Agent Onboarding
Creating a fantastic welcome experience for agents joining your brokerage. Both matter—top producers often prioritize culture and support once basic compensation needs are met. Many agents appreciate the flexibility and lower fees, but still want strong support and community. Offer a smooth onboarding process, tech training, and testimonials from agents who made the switch. Be transparent, share real results, and offer a no-pressure conversation or trial period. Short Answer: Detailed Answer: Very—agents want fair splits, but also value support, leads, and tools that help them close more deals. Losing clients, starting over, tech transitions, and whether the new brokerage will truly support them. Fast, simple, and supportive—ideally with a dedicated onboarding coach and clear next steps. Better compensation, access to leads, modern tools, mentorship, and a strong brand are top motivators. A major one—agents expect CRMs, marketing automation, and mobile-friendly tools to stay competitive. Common reasons include lack of support, outdated technology, poor commission splits, and limited growth opportunities.
Include them in community, recognize milestones, and provide flexible support.
Retention hinges on belonging. Offer:
🔒 Agent Retention
Agent retention is as important as recruiting. Both matter—top producers often prioritize culture and support once basic compensation needs are met. Many agents appreciate the flexibility and lower fees, but still want strong support and community. Offer a smooth onboarding process, tech training, and testimonials from agents who made the switch. Be transparent, share real results, and offer a no-pressure conversation or trial period. Short Answer: Detailed Answer: Very—agents want fair splits, but also value support, leads, and tools that help them close more deals. Losing clients, starting over, tech transitions, and whether the new brokerage will truly support them. Fast, simple, and supportive—ideally with a dedicated onboarding coach and clear next steps. Better compensation, access to leads, modern tools, mentorship, and a strong brand are top motivators. A major one—agents expect CRMs, marketing automation, and mobile-friendly tools to stay competitive. Common reasons include lack of support, outdated technology, poor commission splits, and limited growth opportunities.
Include them in community, recognize milestones, and provide flexible support.
Retention hinges on belonging. Offer:
🐵 Using MNKY Agency
Plug-into the leading real estate recruitment agency and grow your real estate brokerage fast. Both matter—top producers often prioritize culture and support once basic compensation needs are met. Many agents appreciate the flexibility and lower fees, but still want strong support and community. Offer a smooth onboarding process, tech training, and testimonials from agents who made the switch. Be transparent, share real results, and offer a no-pressure conversation or trial period. Short Answer: Detailed Answer: Very—agents want fair splits, but also value support, leads, and tools that help them close more deals. Losing clients, starting over, tech transitions, and whether the new brokerage will truly support them. Fast, simple, and supportive—ideally with a dedicated onboarding coach and clear next steps. Better compensation, access to leads, modern tools, mentorship, and a strong brand are top motivators. A major one—agents expect CRMs, marketing automation, and mobile-friendly tools to stay competitive. Common reasons include lack of support, outdated technology, poor commission splits, and limited growth opportunities.
Include them in community, recognize milestones, and provide flexible support.
Retention hinges on belonging. Offer:
Still Have Questions About Recruiting Real Estate Agents?
You’ve just scrolled through the most comprehensive, no-fluff FAQ library on real estate agent recruitment—built specifically for brokers who are serious about growth.
But if you’re still wondering how to actually get agents to say yes, we’ve got you.
At MNKY.agency, we don’t just talk about recruiting—we build AI-powered campaigns that put your brokerage in front of the right agents, at the right time, with the right message. Fast.
👉 Book a free recruiting consultation
👉 Or explore how our recruiting engine works behind the scenes
Still browsing? No problem. Use the table of contents above to jump into the category that fits your next move.
