Real Estate Recruiting Do’s & Don’ts

Monkey in a suit at an interview for a real estate brokerage.

Revolutionizing the way you recruit agents, MNKY Agency adopts a seamless three-step methodology:

  1. Prospect Outreach: We undertake the arduous task of reaching out by email and phone to thousands of potential candidates on your behalf.
  2. Initial Screening: MNKY conducts the crucial first screening of candidates, ensuring only the most qualified individuals make it through.
  3. Call Booking: Once vetted and as many questions answered as we can, we secure a callback with you, as the next step, streamlining the recruitment process.

Upon establishing contact, discerning the motives behind a candidate’s interest becomes paramount. Whether they harbor discontent with their current role, seek better prospects, or simply remain open to new opportunities, MNKY’s approach caters to their diverse needs.

Refined Strategies for Recruiting Real Estate Agents

Avoid: Premature Pitching

During initial discussions, refrain from delving into detailed explanations of systems or discussing financial aspects. Instead, focus on eliciting pertinent information to arrange a face-to-face meeting.

Embrace: Conciseness

Shorter calls increase the likelihood of scheduling a meeting. Intrigue potential candidates by revealing enough to pique their interest, prompting them to seek further answers during the in-person meeting.

Steer Clear: Script Deviation

Craft questions centered around your strengths and offerings that directly impact an agent’s career advancement or efficiency. Tailor your approach to address their specific needs and aspirations.

Don’t Close Without a Commitment

Express gratitude for the insights shared and swiftly transition towards scheduling a face-to-face meeting to explore potential synergies further.

Persist with Follow-Ups

Consistent follow-up is key, especially in rescheduling meetings canceled at short notice. Proactive engagement demonstrates commitment and may sway agents towards considering your proposition.

Tackle No-Shows Head-On

In the event of a no-show, promptly ascertain the reason and endeavor to reschedule, recognizing that unforeseen circumstances or workload may have led to the absence.


By integrating MNKY’s refined approach with these strategic insights, your recruitment endeavors are poised for unprecedented success in the competitive real estate landscape.

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