Building a strong real estate team isn’t about luck; it’s about strategy. In this post, we break down how top brokerages attract and keep the right agents. From smarter recruiting funnels to standout value props, you’ll learn what it takes to grow a winning team and create lasting momentum in...
Real Estate Recruiting CRM
Recruiting agents is the lifeblood of your brokerage. This guide shows you how to leverage a Real Estate Recruiting CRM for growth and why pairing it with MNKY Agency’s commission-only recruiting program creates a risk-free strategy that works. Learn the tools, features, and steps to build a recruiting system that...
Breaking Free: Rules Non-NAR Agents Get To Avoid
“The NAR settlement changed everything—but not for everyone. Discover the rules non-NAR agents avoid, why independent MLSs like MyStateMLS give brokers flexibility, and how this shift creates a recruiting advantage. If you’re ready to cut costs and expand without association barriers, this guide is your roadmap to the future of...
Real Estate Recruiting CRMs: Broker Options Explained
Recruiting agents isn’t about spreadsheets. Successful Real Estate Recruiting is about speed, strategy, and the right CRM. In this guide, we break down the best real estate recruiting CRMs for brokers, from purpose-built platforms like Brokerkit to customizable solutions like HubSpot and Salesforce. Learn why speed-to-lead is the single biggest...
The Non-Realtor Brokerage Model Goes National
NAR’s policy reversal just changed the game. Non-Realtor brokerages like Easy Realty can now join any MLS without paying dues to NAR, state, or local associations. The Thompson Broker model, once limited to Florida, is now ready to scale nationwide. This is the beginning of the end for mandatory membership....
The 18 NAR MLS Policy Repeals Explained
Discover the 18 major NAR MLS policy repeals and what they mean for brokers and agents. From membership changes to compliance updates, we break down every repeal in plain language so you can stay ahead of the curve.
How to Recruit Mortgage Loan Officers
Want to hire elite mortgage loan officers? This guide shows you how to recruit top producers with real proof, compensation models, sourcing tactics, outreach scripts, and onboarding plans. Packed with comparison tables, FAQs, and downloadable templates, it’s your complete recruiting playbook for 2025.
Boutique Brokerages Are Winning Right Now
Agents are done with recruiting-first brokerages. Boutique firms and small teams deliver what big-box brands can’t: real support, fair economics, and culture that wins. See why Mangrove Realty in Delray Beach is the blueprint—and why cloud brokerages chasing downlines are missing the mark.
The Fall of the Franchise Brokerage
Franchise brokerages are fading fast. Agents are ditching big brands for 100% commission, flat-fee, non-NAR, and boutique models that actually support them. Discover why Easy Realty, Mangrove Realty, and others are leading the charge.
Non-NAR Brokerages Are Booming
The Thompson Broker model is reshaping real estate. Learn how Non-NAR brokerages like Easy Realty are attracting agents fast and how MNKY Agency recruits at scale while helping brokers build culture, systems, and retention. If you're launching or scaling a brokerage, this is your recruiting playbook.
How to Start & Grow a Virtual Real Estate Brokerage Fast
This ultimate guide reveals how to build and scale a virtual real estate brokerage using proven systems, automation, and recruiting strategies. Backed by 20+ years of experience and over 100 successful launches, Stu Hill shares the exact playbook brokers need to grow fast, retain agents, and dominate their market.
How to Recruit Experienced Real Estate Agents
Recruiting experienced agents is the fastest way to scale your brokerage. In this guide, I share actionable strategies, scripts, and onboarding systems that win top producers without hard selling. If you want to attract agents who close deals and stick, this is your playbook.
Why Most Real Estate Recruiters Fail
Most real estate recruiters fail for predictable reasons—slow response times, weak offers, and poor onboarding. In this guide, I break down the mistakes and share a proven operating system to recruit agents at scale, retain them, and grow your brokerage without guesswork. Ready to win? Let’s Get Growing.
Stop Selling Homes. Start Building a Business That Sells Homes.
This blog reveals why recruiting is the true growth engine for brokerages, how retention multiplies ROI, and how MNKY.agency’s pay-per-transaction model helps brokers scale with producing agents while eliminating financial risk. Think like a CEO, not an agent.
Top 10 Traits of a Successful Real Estate Recruiter
Want to recruit agents who actually stick around? Discover the 10 traits that separate average recruiters from industry leaders. From tech-savviness to fanatical support, this guide breaks down what it really takes to build a scalable, culture-driven brokerage that attracts top talent and keeps them loyal.
Real Estate Agent Recruiter
MNKY Agency is the real estate recruitment agency that helps brokerages grow with confidence. We attract, convert, and onboard agents who stay and produce—not just fill seats. From boutique firms to national brands, our team builds smart systems that deliver real results without gimmicks—just proven strategies that scale.
Real Estate Agent Recruiting FAQs: Everything Brokers Need to Know
Everything brokers need to know about recruiting real estate agents—organized, optimized, and ready to use. This master FAQ page covers strategy, tech, retention, and more. Whether you're scaling your team or refining your pitch, these answers will help you recruit smarter and faster.
What Is a Good Real Estate Agent Churn Rate?
Agent churn can make or break your brokerage. In this deep dive, I reveal what a good real estate agent churn rate looks like, why it matters, and how to keep top talent from walking out the door. Reduce turnover, boost retention, and grow smarter.
Recruiting for the 100% Commission Real Estate Model
Discover how brokers can attract agents to the 100% commission model and grow fast. This deep dive covers recruiting strategies, onboarding, and MNKY Agency’s performance-based partnership program for instant scalability. Ready to dominate your market? Let’s get growing.
Future Trends in AI, Voice & Search Optimization (AIVSO)
Search is changing fast—AI answers, voice agents, and personalized feeds are replacing clicks. Classic SEO is shrinking, and AIVSO (AI, Voice & Search Optimization) is the new playbook for visibility and conversions. Learn how to future-proof your strategy and win in a zero-click world.
The Disadvantages of Using a Real Estate Recruitment Agency
Think recruitment agencies are expensive, slow, and risky? Think again. MNKY Agency eliminates the traditional disadvantages with a performance-only model, zero upfront fees, and hyperlocal strategies that deliver results fast. Grow your team without the guesswork—because your success is our only metric.
How We E-E-A-T at MNKY Agency
Discover how MNKY Agency embodies Google’s E-E-A-T principles — Experience, Expertise, Authoritativeness, and Trustworthiness — in every recruiting campaign. From AI-powered funnels to performance-based models, we’re redefining how brokerages attract and retain agents. This post pulls back the curtain on what makes MNKY the most trusted name in agent recruiting.
Loan Officer Recruiting for Mortgage Companies
Recruiting loan officers isn’t guesswork—it’s a system. This in-depth guide shows mortgage companies how to attract, hire, and retain top LOs with proven strategies, AIVSO-powered visibility, and InstantEngage speed-to-conversation. Build a recruiting engine that scales your business without heavy retainers or wasted time.
How to Grow Your Real Estate Brokerage Fast
Ready to scale your real estate brokerage fast? Here's how to recruit top agents, build a high-performing team, and dominate your market. From AIVSO-driven marketing to speed-to-lead systems and onboarding that activates production, this guide gives you the exact playbook for rapid, sustainable growth.
Best Real Estate Recruitment Agency
Recruiting agents isn’t about luck—it’s about systems. MNKY Agency combines AI, automation, and human expertise to deliver signings while you sleep. From AIVSO-driven funnels to instant digital ICAs, we outpace traditional recruiters. Discover why brokers trust us to scale fast, stay compliant, and dominate their markets.
Win the Compass–Anywhere Recruiting Window
The Compass–Anywhere merger is shaking up real estate—and creating a massive recruiting opportunity for independent brokerages. Learn how MNKY.agency, the leading real estate agent recruitment agency, helps you grow with AI-driven strategies and a unique pay-per-transaction model no other firm offers.
I Want to Grow My Brokerage
Grow your real estate brokerage (or mortgage company) without upfront recruiting costs. MNKY.agency is the only real estate agent (and loan office) recruitment agency offering a performance-based model—brokers pay only when our recruited agents/loan officers close transactions. Discover scalable, digital recruiting solutions that attract top talent, accelerate onboarding, and drive...
Benefits of Transaction-Fee-Only Recruiting
Revenue Share Recruiting is changing the game for real estate brokers. Instead of paying upfront for leads or onboarding, you only pay MNKY.agency $100 when an agent we recruit closes a transaction. It’s a zero-risk, performance-based model built for scalable growth, lean operations, and real ROI. Discover why this approach...
Recruiting Funnel Optimization for Brokerages
Discover the exact recruiting funnel MNKY.agency uses to help brokerages scale from 2 agents a month to 3 agents a day. If you're ready to recruit smarter, this guide is your blueprint.
Loan Officer Recruitment for Mortgage Companies
We’re the GOAT in Real Estate Agent Recruiting — But Did You Know We Also Recruit Loan Officers? Discover how MNKY.agency helps mortgage companies scale fast with commission-based recruiting that actually converts.
How Done-For-You Real Estate Recruiting Works
Recruit Smarter, Not Harder: Learn how MNKY.agency’s done-for-you recruiting brings top agents to your brokerage—while you focus on growth.
MNKY.agency – Best Real Estate Agent Recruitment Agency
If your recruitment partner profits before your agents do, incentives clash. MNKY Agency only earns when recruited agents close. Our 24/7 AI‑assisted, human‑led system responds instantly, closes on mobile, and activates production in 30–90 days—delivering the right agents faster, longer, and with P&L protection.
How AI Works: Real Estate AI for Dummies
How AI Works: Real Estate AI for Dummies demystifies artificial intelligence for real estate professionals. This accessible guide explains AI’s role in pricing, marketing, lead ranking, and everyday tasks—helping agents work smarter and close deals faster using modern technology. Perfect for anyone curious about AI in real estate.
How to Retain Real Estate Agents
Struggling to keep agents? Learn how top brokers retain talent and build thriving teams. In this bold, practical guide, Stu Hill shares real-world strategies, retention rituals, and pro tips to help you stop the churn and start scaling your brokerage. A must-read for growth-minded real estate leaders.
Real Estate Agent Onboarding Guide For Brokers
Unlock the key to building a high-performing real estate team with a proven onboarding system. This step-by-step guide from Stu Hill, CEO of MNKY.agency, equips brokers with actionable strategies to welcome, train, and retain agents efficiently—transforming new hires into confident, productive contributors from day one.
Answer Your F****** Phone!!!!
Why don’t real estate agents answer the phone? Stu Hill exposes the industry’s worst habit and its true costs for clients, agents, and market reputation. Read how his InstantEngage strategy flips the script, making responsiveness the #1 competitive advantage in today’s cutthroat real estate world.
How to Scale Your Real Estate Brokerage Without Burning Out
Scaling your brokerage shouldn’t mean working 80-hour weeks. This guide shows broker-owners how to grow smarter—with systems, automation, and a leadership mindset that protects your time and energy. If you’re ready to scale without the stress, this is your roadmap.
How to Automate Your Agent Onboarding Process
Struggling to retain agents after they sign? This no-fluff guide shows brokers how to automate onboarding from Day 0 to Day 30—using tools like SharePoint, Asana, RO.AM, and HubSpot. Build a system that scales, supports, and actually gets agents producing—without burning out your team.
AIVSO-Ready Recruiting Automation Workflows
Discover how AI, voice search, and SEO are transforming real estate agent recruitment in 2025. This in-depth guide from MNKY.agency CEO Stu Hill breaks down the AIVSO-ready recruiting workflow — a smarter, scalable system for attracting, nurturing, and onboarding agents with precision and personality.
How to Build a Recruiting Flywheel for Your Brokerage
Stop chasing agents one by one. Learn how to build a recruiting flywheel that powers sustainable growth for your brokerage. From attraction to amplification, this guide breaks down the system top brokerages use to scale smarter — not harder.
What to Include in a Real Estate Agent Onboarding Checklist
Struggling to retain new agents? Your onboarding process might be the problem. In this post, Stu Hill breaks down exactly what brokers should include in a real estate agent onboarding checklist—from tech setup and training to culture-building and compliance. Plus, download your free editable onboarding checklist template to streamline your...
Why I Started MNKY.agency
I started MNKY.agency to change how real estate marketing and recruitment works—less outdated methods, more innovation, tech, and trust. By leveraging E-E-A-T principles and AIVSO technology, we’re building smarter, more transparent connections between top talent and real estate businesses. This is about reinventing recruitment for the modern world with creativity,...
Attracting the 10-Deal Agent to Your Brokerage
Discover why recruiting productive agents—those closing 10+ deals a year—is crucial for your brokerage's growth. Learn how MNKY.agency helps brokerages build strong, self-sustaining sales teams, moving beyond volume to focus on real business impact and long-term success.
30-60-90 Day Plans for New Agent Success
Struggling to turn new hires into top producers? This comprehensive guide breaks down a proven 30-60-90 day onboarding plan that helps brokers set agents up for success from day one. Learn how to build confidence, drive early wins, and create a scalable system that improves retention and performance across your...
🧠 How Real Estate Agents Can Get Listed as the Local Expert in AI (AIVSO)
A step-by-step guide for real estate agents to get listed as the local expert in AI platforms, voice assistants, and search engines using AIVSO.
Top Onboarding Mistakes That Drive Agents Away
Agent retention starts with onboarding—but too many brokerages get it wrong. In this post, Stu Hill of MNKY Agency breaks down the most common onboarding mistakes that drive agents away and shows you how to fix them. If you're serious about keeping your agents long-term, this is a must-read.
Real Estate Landing Pages: The Ultimate Lead Generation Guide
Discover how to build high-converting real estate landing pages that generate leads, listings, and ROI. In this expert guide, MNKY.agency CEO Stu Hill shares 20+ years of experience in real estate marketing — covering design, traffic, niche targeting, and real-world case studies. Whether you're an agent, team leader, or brokerage,...
2025 SEO Demands a Fresh Start—Not a Facelift
Rebranding your real estate business? In today’s AI-driven search landscape, retrofitting an old website just won’t cut it. With 20+ years of experience in real estate SEO and lead generation, we explain why building a new, mobile-first, AIVSO-optimized site is the smartest move in 2025. Discover how to future-proof your...
🦍 The Only Pay-Per-Transaction Real Estate Recruiting Agency in the World
MNKY.agency is the only real estate recruiting agency in the world that gets paid based on agent performance. Our Pay-Per-Transaction model means no monthly fees, no retainers—just results. We recruit top-producing agents who average 10 transactions per year, and we only win when you do. Discover how our Real Estate...
The 2025 Guide to Real Estate Agent Recruitment
Recruiting real estate agents in 2025 requires more than a good split. This ultimate guide reveals how brokerages can attract top talent using SEO, AI, automation, and proven marketing strategies. Learn what agents are really looking for and how to build a recruitment engine that works. Written by Stu Hill,...
I Simplified Our Social Media Links (and You Should Too!)
Tired of sharing long, messy social media URLs? Discover how branded URL forwarding can simplify your links, boost your brand, and make your online presence more professional. With clean, memorable shortcuts like easy.realty/youtube, you’ll never fumble for a link again. Learn how this simple trick can streamline your digital strategy...
Real Estate TikTok Is Broken—Here’s Why
Real estate TikTok has taken a sharp turn. Instead of attracting buyers, agents are now creating content to recruit other agents—often at the expense of clients. From MLM-style brokerages to viral skits mocking homebuyers, this post explores how the platform is shifting and what brokerages need to do to protect...
How Long Does It Really Take to Recruit Real Estate Agents?
Wondering how long it really takes to recruit real estate agents? Spoiler: it’s not two weeks. In this post, Stu Hill breaks down the real estate agent recruiting timeline, why 12–24 weeks is the sweet spot, and what’s really happening behind the scenes. If you’re serious about building a team...
Recruit Real Estate Agents With GEO
Discover how Generative Engine Optimization (GEO) can help your brokerage attract and engage top-performing real estate agents. Learn how to structure your recruitment content for visibility in AI-generated search results from tools like ChatGPT and Google AI Overviews. Stay ahead of the curve and grow your team with smart, AI-ready...
The Future of Search Is Hybrid (SEO+GEO+VSO)
Explore the Future of Search with AIVSO — the powerful fusion of SEO, GEO, and Voice Search Optimization. In this hybrid era of AI-driven discovery, learn how to craft content that ranks in traditional search, appears in AI Overviews, and responds to voice queries. Stay ahead of the curve with...
GEO Explained: How to Optimize Content for AI Search
Discover how to make your content stand out in AI-generated search results. This guide to GEO explains how to structure your pages for visibility in tools like ChatGPT, Google AI Overviews, and Perplexity. Learn the difference between GEO and SEO, and how to future-proof your content for large language models...
Why Top Brokers Are Letting MNKY.agency Handle Their Recruiting
Tired of chasing agents? MNKY.agency’s Real Estate Recruiting Partnership Program delivers a fully automated, 24/7 recruiting system that attracts, qualifies, and onboards agents in under 6 minutes—day or night. With instant responses across email, phone, SMS, chat, and more, we handle the entire process so you can focus on growing...
How I Use AI to Use AI Better
One of the most genius tricks I’ve tried this year is to first ask AI how to better ask it how to do something, before I ask it to do something. Slight tongue-twister, but it does sound simple, right? But this genius small shift in approach can lead to dramatically...
How to Tell If Something Was Written by AI
As AI-generated content becomes more common, knowing how to recognize it is becoming a valuable skill. In this post, we explore the subtle signs that give AI writing away—from overly polished grammar to a lack of real-world insight—and share tips to help you read between the (machine-written) lines.
Recruit or Retreat: Why Agent Recruitment Is Survival
In today’s market, recruiting productive real estate agents isn’t just about growing your brokerage—it’s about staying alive. With 70% of agents closing zero deals in 2024, brokerages must focus on attracting top performers or risk falling behind. It’s simple: recruit or retreat.
The Smarter Way to Recruit Producing Agents
Tired of no-show appointments and underperforming hires? MNKY.agency helps brokerages recruit real, producing agents—up to 3 a day—with no monthly fees. Just results. Just producing agents.
AI Is the New Referral in Real Estate Recruitment
Agents aren’t browsing anymore — they’re asking AI tools like ChatGPT for brokerage recommendations and making decisions in minutes. In this post, we explore how AI is reshaping the recruitment journey and how your brokerage can become the top choice in this new, fast-moving landscape.
How We Use AI to Near Instantly Recruit Real Estate Agents For Brokers
Discover how MNKY.agency leverages AI, voice, and search optimization (AIVSO) to generate real estate agent sign-ups in as little as 6 minutes. This is the future of recruiting—faster, smarter, and built for how agents search today.
Real Estate Agent Recruitment Trends in 2025
In 2025, real estate brokerages are transforming their recruitment strategies to attract top real estate agents. Discover how MNKY.agency is leading the way with innovative approaches, including omnichannel recruitment, AI optimization, and data-driven strategies. Learn about the latest trends in virtual brokerages, training programs, DEI initiatives, and technology integration. MNKY.agency's...
7 Ways You’re Using the Term REALTOR® Wrong
So many "Realtors" misuse the term "Realtor." As a real estate agent, it's super important to know the guidelines set by the National Association of REALTORS® (NAR) for using the term REALTOR®. Misusing this trademark can lead to legal issues. Here are some tips to stay compliant with NAR's Realtor...
Unlock a Flood of Free Real Estate Leads
Stop chasing leads and start owning your town! Discover how hyperlocal.Realty websites generate a flood of free real estate leads – fast. We've got proof: SantaBarbara.Realty ranked #1 on Google in just six days! Learn how to dominate your local market, outrank Zillow, and become the go-to neighborhood expert. Ready...
AI vs. Email Marketing: The New Battleground for Marketers
Email marketing isn't dead, but it's definitely getting tougher. AI-powered filters and personalized inboxes are making it harder than ever to reach your audience. Don't let your emails get lost in the spam folder or buried in the promotions tab! Discover actionable strategies to outsmart the algorithms, boost your deliverability,...
Yoast’s Green Light Doesn’t Always Mean “Go”: Prioritizing User Experience in Real Estate SEO
Yoast is a great tool, but it's not the be-all and end-all of real estate SEO. Learn why prioritizing user experience (UX) is crucial for attracting clients and ranking higher in search results. Discover how to balance Yoast's recommendations with UX best practices for a website that truly shines.
Real Estate Landing Page Design: A Guide to Capture Leads & Drive Conversions
Learn how to design high-converting real estate landing pages that generate leads, showcase properties, and boost your real estate business. This blog post will teach you everything you need to know about creating effective real estate landing pages. You'll learn about the key elements of a high-converting landing page, as...
How To Get Probate Real Estate Listings
Want to tap into a lucrative niche and help families during a challenging time? Probate real estate offers unique opportunities for agents, but navigating the process requires specialized knowledge and a compassionate approach. This comprehensive guide provides a roadmap to success in probate real estate, covering everything from understanding legal...
Why Personalization is the Future of Real Estate Recruitment
Gone are the days of blasting out generic emails and hoping something sticks. Agents are savvy, they're busy, and they can smell a mass-marketing style real estate recruitment campaign a mile away. In 2025, it's all about personalization. That's why we've ditched the old "spray and pray" method and adopted...
A Guide to Real Estate Niches (For Agents)
Tired of competing with every other real estate agent in town? Discover the secret to standing out, attracting your ideal clients, and boosting your income. This in-depth guide explores the world of real estate niches, from property types to client demographics. Learn how to find your perfect niche, build your...
Should You Use AI Images in Your Content? (I Tried It)
I recently experimented with using AI art in my blog posts and uncovered some surprising pros and cons. From copyright concerns to potential SEO impacts, this post explores the exciting possibilities and lingering questions surrounding AI images in content creation. Join the conversation and share your thoughts!
Probate Real Estate: A Guide to Carving Out This Niche for Agents
This in-depth guide unlocks the probate real estate niche for agents. Learn the intricacies of probate, master your role as an expert advisor, and implement effective marketing strategies to attract clients. Discover essential tools and resources to streamline your business and provide exceptional service to families navigating this challenging process.
TikTok’s 48-Hour Blackout: Have You Learned Your Lesson?
Did the TikTok ban send shivers down your spine? It was a wake-up call for businesses relying solely on social media. This post dives deep into why owning your online presence through a strong website is crucial. Learn how to leverage social media as a powerful traffic driver, not your...
Stargate Project: A New Frontier for Real Estate
The Stargate Project, a $500B AI initiative, is set to revolutionize real estate. This blog post explores how AI will empower agents, streamline transactions, and benefit buyers and sellers through enhanced efficiency, transparency, and accessibility.
Choosing a Real Estate Careers Page Domain Name
Want to attract top real estate agents? Your careers page domain name is key! This post explores how a strategic domain, especially one using the .Realty extension, can make your brokerage stand out. Learn to choose a domain that boosts your brand, attracts talent, and drives traffic to your careers...
The Metaverse: Virtual Worlds and Real Estate Opportunities
The metaverse is more than just a buzzword. This article delves into how virtual worlds are creating new opportunities for buying, selling, and experiencing property in ways never before imagined. Discover the potential of virtual land ownership, immersive 3D property tours that feel like you're really there, and innovative business...
.Realty Domains: Level Up Your Real Estate Business
If you're a real estate agent, broker, agency, property developer, or PropTech company, a .Realty domain can be your key to online success. .Realty domain names are not available on GoDaddy. They are offered exclusively through the dotRealty by MNKY.agency domain store. If you're a real estate agent, broker, agency,...
Hyperlocal Real Estate Lead Generation Websites are Back (and Better Than Ever!)
Remember when every real estate agent had a website dedicated to a specific neighborhood or condo building? Well, get ready for a blast from the past because hyperlocal real estate lead generation websites are making a comeback, and this time, they're here to stay.
.Realty: The Real Estate Agent’s Secret Weapon (Exclusively from MNKY.agency)
Level-up your real estate game with a .Realty domain! 🚀 Secure your hyper-local online presence with premium names like [YourTown].Realty, exclusively at Shop.MNKY.agency. Outrank the competition, generate more leads, and become the go-to agent in your area. .Realty domains: the future of real estate is here. 🏆 #RealEstate #SEO #Domains...
